Brandwave

How popular isASKO?

In September 2026, people searched for ASKO by name about 530 times in New Zealand, a 41.8% decrease from the previous year. These searches made up 2.1% of all New Zealand integrated dishwasher brand searches, placing ASKO fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about integrated dishwasher brands, ASKO appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

ASKO is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 78%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. ElectroluxShare of searches 10.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. HisenseShare of searches 4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MieleShare of searches 3.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. ASKOShare of searches 2.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ASKO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASKO is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. ASKO4th
  5. Electrolux–
  6. Hisense–
  7. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about integrated dishwasher brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which integrated dishwasher brands compete with ASKO?

ASKO against integrated dishwasher brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Electrolux, Hisense, Miele, ASKO. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxHisenseMieleASKOBekoBosch
Oct 202576.1%9.6%4.9%3.2%3.3%2.4%0.4%
Nov 202578.1%9.3%5.2%2.8%2.7%1.7%0.35%
Dec 202574.3%11.3%6.2%3.2%2.6%2.1%0.26%
Jan 202673.6%11.7%6%3.2%2.9%2.3%0.26%
Feb 202678.2%10.2%4%2.8%2.5%2.1%0.27%
Mar 202680.2%8.2%4.4%2.9%2.3%1.7%0.36%
Apr 202675.2%10.2%6.1%3.6%2.6%1.9%0.4%
May 202678.5%8.6%4.3%3.2%2.9%2.1%0.29%
Jun 202677.9%9.7%5.2%2.8%1.7%2.2%0.45%
Jul 202679.9%8.4%4.7%2.9%1.7%2%0.49%
Aug 202681%8.6%3.4%2.9%1.9%1.7%0.46%
Sep 202678%10.4%4%3.4%2.1%1.7%0.43%

  1. 1.Fisher & Paykel

    78%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3 points.

  2. 2.Electrolux

    10.4%

    Held 2nd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.8 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  4. 4.Miele

    3.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.ASKO

    2.1%

    Held 5th. 530 estimated branded searches, -8.6% vs prior month. Share +0.2 points.

  6. 6.Beko

    1.7%

    Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  7. 7.Bosch

    0.43%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between ASKO and its closest rivals

Every comparison with ASKO

6 comparisons

How has branded search demand for ASKO changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASKO in New Zealand fell from 910 to 530.
  • Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand decreased from 3.3% to 2.1%.
  • Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.7% in July 2026.
  • Across the 12 months ending September 2026, ASKO fell from 4th to 5th among integrated dishwasher brands in New Zealand.

How did search popularity change for New Zealand integrated dishwasher brands in September 2026?

6 changes

  1. In September 2026, Electrolux gained share of searches among integrated dishwasher brands in New Zealand, from 8.6% to 10.4%.

  2. In September 2026, Hisense gained share of searches among integrated dishwasher brands in New Zealand, from 3.4% to 4%.

  3. In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%.

  4. In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%.

  5. Beko’s share of searches among integrated dishwasher brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.

  6. Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026.

How are ASKO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASKO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asko
  • asko dishwasher

Do you work for ASKO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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