ASKO vs Fisher & Paykel:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than ASKO among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while ASKO had 530. Fisher & Paykel made up 78% of all integrated dishwasher brand searches we track, and ASKO accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Fisher & Paykel appeared in all four answers and ASKO in two. Fisher & Paykel was mentioned before ASKO in every answer.
Who do people search for more?
Fisher & Paykel, about 38 searches for every 1 for ASKO
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, named ahead of ASKO in every answer
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fisher & Paykel appeared in all four answers. ASKO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel was listed before ASKO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Miele2nd- Fisher & Paykel3rd
ASKO4th
Electrolux–
Hisense–
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about integrated dishwasher brands
4 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best integrated dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best integrated dishwasher brand in New Zealand for a built in kitchen?”
Searched Google, AI Overview
“integrated dishwasher nz”
Searched Google, AI Overview
“quiet dishwasher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASKO or Fisher & Paykel more popular in search?
This chart shows how often people search Google for ASKO and Fisher & Paykel by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, ASKO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Hisense | Miele | ASKO | Beko | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 9.6% | 4.9% | 3.2% | 3.3% | 2.4% | 0.4% |
| Nov 2025 | 78.1% | 9.3% | 5.2% | 2.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 74.3% | 11.3% | 6.2% | 3.2% | 2.6% | 2.1% | 0.26% |
| Jan 2026 | 73.6% | 11.7% | 6% | 3.2% | 2.9% | 2.3% | 0.26% |
| Feb 2026 | 78.2% | 10.2% | 4% | 2.8% | 2.5% | 2.1% | 0.27% |
| Mar 2026 | 80.2% | 8.2% | 4.4% | 2.9% | 2.3% | 1.7% | 0.36% |
| Apr 2026 | 75.2% | 10.2% | 6.1% | 3.6% | 2.6% | 1.9% | 0.4% |
| May 2026 | 78.5% | 8.6% | 4.3% | 3.2% | 2.9% | 2.1% | 0.29% |
| Jun 2026 | 77.9% | 9.7% | 5.2% | 2.8% | 1.7% | 2.2% | 0.45% |
| Jul 2026 | 79.9% | 8.4% | 4.7% | 2.9% | 1.7% | 2% | 0.49% |
| Aug 2026 | 81% | 8.6% | 3.4% | 2.9% | 1.9% | 1.7% | 0.46% |
| Sep 2026 | 78% | 10.4% | 4% | 3.4% | 2.1% | 1.7% | 0.43% |
How has the ASKO and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of ASKO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand moved from 3.3% to 2.1%, and its estimated monthly branded searches moved from 910 to 530.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand moved from 76.1% to 78%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
How did search popularity change for New Zealand integrated dishwasher brands in September 2026?
2 changes
In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%.
Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using ASKO’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASKO
2 branded search terms
- asko
- asko dishwasher
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
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