Brandwave

Electrolux vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Electrolux among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Electrolux had 2,690. Fisher & Paykel made up 78% of all integrated dishwasher brand searches we track, and Electrolux accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Fisher & Paykel appeared in all four answers and Electrolux in none.

Among integrated dishwasher brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 7 searches for every 1 for Electrolux

Fisher & Paykel 20.1K searchesElectrolux 2.7K searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 4 of 4Electrolux in 0 of 4

Who does AI recommend more?

Fisher & Paykel, the only one of the two named

Fisher & Paykel first in 4Electrolux never named

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Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fisher & Paykel appeared in all four answers. Electrolux did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. ASKO4th
  5. Electrolux–
  6. Hisense–
  7. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about integrated dishwasher brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Electrolux and Fisher & Paykel by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.

Electrolux and Fisher & Paykel among integrated dishwasher brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxHisenseMieleASKOBekoBosch
Oct 202576.1%9.6%4.9%3.2%3.3%2.4%0.4%
Nov 202578.1%9.3%5.2%2.8%2.7%1.7%0.35%
Dec 202574.3%11.3%6.2%3.2%2.6%2.1%0.26%
Jan 202673.6%11.7%6%3.2%2.9%2.3%0.26%
Feb 202678.2%10.2%4%2.8%2.5%2.1%0.27%
Mar 202680.2%8.2%4.4%2.9%2.3%1.7%0.36%
Apr 202675.2%10.2%6.1%3.6%2.6%1.9%0.4%
May 202678.5%8.6%4.3%3.2%2.9%2.1%0.29%
Jun 202677.9%9.7%5.2%2.8%1.7%2.2%0.45%
Jul 202679.9%8.4%4.7%2.9%1.7%2%0.49%
Aug 202681%8.6%3.4%2.9%1.9%1.7%0.46%
Sep 202678%10.4%4%3.4%2.1%1.7%0.43%

How has the Electrolux and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand integrated dishwasher brands in September 2026?

2 changes
  1. In September 2026, Electrolux gained share of searches among integrated dishwasher brands in New Zealand, from 8.6% to 10.4%.

  2. In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among integrated dishwasher brands

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