Electrolux vs Miele:Which is more popular?
In September 2026, Electrolux had more branded searches than Miele among integrated dishwasher brands in New Zealand. Electrolux had about 2,690 branded searches, while Miele had 880. Electrolux made up 10.4% of all integrated dishwasher brand searches we track, and Miele accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about integrated dishwasher brands, Miele appeared in all four answers and Electrolux in none.
Who do people search for more?
Electrolux, about 3 searches for every 1 for Miele
Who does AI mention more?
Miele, mentioned in every answer we collected
Who does AI recommend more?
Miele, the only one of the two named
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Top integrated dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Miele appeared in all four answers. Electrolux did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Miele2nd
Fisher & Paykel3rd
ASKO4th- Electrolux–
Hisense–
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Miele4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASKO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about integrated dishwasher brands
4 answers
Asked ChatGPT
“Which integrated dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best integrated dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best integrated dishwasher brand in New Zealand for a built in kitchen?”
Searched Google, AI Overview
“integrated dishwasher nz”
Searched Google, AI Overview
“quiet dishwasher”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Electrolux or Miele more popular in search?
This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all seven integrated dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electrolux, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Hisense | Miele | ASKO | Beko | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 9.6% | 4.9% | 3.2% | 3.3% | 2.4% | 0.4% |
| Nov 2025 | 78.1% | 9.3% | 5.2% | 2.8% | 2.7% | 1.7% | 0.35% |
| Dec 2025 | 74.3% | 11.3% | 6.2% | 3.2% | 2.6% | 2.1% | 0.26% |
| Jan 2026 | 73.6% | 11.7% | 6% | 3.2% | 2.9% | 2.3% | 0.26% |
| Feb 2026 | 78.2% | 10.2% | 4% | 2.8% | 2.5% | 2.1% | 0.27% |
| Mar 2026 | 80.2% | 8.2% | 4.4% | 2.9% | 2.3% | 1.7% | 0.36% |
| Apr 2026 | 75.2% | 10.2% | 6.1% | 3.6% | 2.6% | 1.9% | 0.4% |
| May 2026 | 78.5% | 8.6% | 4.3% | 3.2% | 2.9% | 2.1% | 0.29% |
| Jun 2026 | 77.9% | 9.7% | 5.2% | 2.8% | 1.7% | 2.2% | 0.45% |
| Jul 2026 | 79.9% | 8.4% | 4.7% | 2.9% | 1.7% | 2% | 0.49% |
| Aug 2026 | 81% | 8.6% | 3.4% | 2.9% | 1.9% | 1.7% | 0.46% |
| Sep 2026 | 78% | 10.4% | 4% | 3.4% | 2.1% | 1.7% | 0.43% |
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among integrated dishwasher brands in New Zealand moved from 9.6% to 10.4%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Miele’s share of searches among integrated dishwasher brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand integrated dishwasher brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among integrated dishwasher brands in New Zealand, from 8.6% to 10.4%.
In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
Miele
1 branded search term
- miele dishwasher
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