Brandwave

AEG vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than AEG among induction cooktop brands in New Zealand. Miele had about 280 branded searches, while AEG had 70. Miele made up 0.66% of all induction cooktop brand searches we track, and AEG accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in all three answers and AEG in two. Miele was mentioned before AEG in two out of three answers.

Among induction cooktop brands in New Zealand in September 2026

Who do people search for more?

Miele, about 4 searches for every 1 for AEG

Miele 280 searchesAEG 70 searches

Who does AI mention more?

Miele, mentioned in every answer we collected

Miele in 3 of 3AEG in 2 of 3

Who does AI recommend more?

Miele, named ahead of AEG in 2 of 3 answers

Miele first in 2AEG first in 1

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Miele appeared in all three answers. AEG was mentioned in two out of three: in two of the three ChatGPT answers. Miele was listed before AEG in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AEG or Miele more popular in search?

This chart shows how often people search Google for AEG and Miele by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from searches in New Zealand.

AEG and Miele among induction cooktop brands in New Zealand, by month

Share of searches by month for Miele, AEG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

How has the AEG and Miele comparison changed over the last 12 months?

3 findings
  • Miele was ahead of AEG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AEG’s share of searches among induction cooktop brands in New Zealand moved from 0.22% to 0.16%, and its estimated monthly branded searches moved from 90 to 70.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction cooktop brands in New Zealand moved from 0.89% to 0.66%, and its estimated monthly branded searches moved from 370 to 280.

How did search popularity change for New Zealand induction cooktop brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.

  2. Estimated monthly branded searches for AEG in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using AEG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AEG

2 branded search terms

  • aeg induction
  • aeg induction cooktop

Miele

3 branded search terms

  • miele cooktop
  • miele induction
  • miele induction cooktop

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

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