Brandwave

Electrolux vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Electrolux among induction cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Electrolux had 2,690. Fisher & Paykel made up 47.4% of all induction cooktop brand searches we track, and Electrolux accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Fisher & Paykel appeared in all three answers and Electrolux in one. Fisher & Paykel was mentioned before Electrolux in every answer.

Among induction cooktop brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 7 searches for every 1 for Electrolux

Fisher & Paykel 20.1K searchesElectrolux 2.7K searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 3 of 3Electrolux in 1 of 3

Who does AI recommend more?

Fisher & Paykel, named ahead of Electrolux in every answer

Fisher & Paykel first in 3Electrolux never first

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fisher & Paykel appeared in all three answers. Electrolux was mentioned in one out of three: in one of the three ChatGPT answers. Fisher & Paykel was listed before Electrolux in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Electrolux and Fisher & Paykel by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from searches in New Zealand.

Electrolux and Fisher & Paykel among induction cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

How has the Electrolux and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction cooktop brands in September 2026?

2 changes

  1. In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.

  2. In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

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