Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 28.4% of all New Zealand induction cooktop brand searches, placing Breville second out of eight brands. When we asked both ChatGPT and Google AI Overviews about induction cooktop brands, Breville did not appear in any of the answers.

Search and AI answers in September 2026

Breville is the second most searched of 8 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 47.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 28.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 15.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. ElectroluxShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Breville did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction cooktop brands compete with Breville?

Breville against induction cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Breville, KitchenAid, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

  1. 1.Fisher & Paykel

    47.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -5 points.

  2. 2.Breville

    28.4%

    Held 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.3 points.

  3. 3.KitchenAid

    15.4%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.

  4. 4.Electrolux

    6.3%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +0.8 points.

  5. 5.Bosch

    1.1%

    Held 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  6. 6.LG

    0.66%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  7. 7.Miele

    0.66%

    Held 7th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.

  8. 8.AEG

    0.16%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands in New Zealand increased from 25.2% to 28.4%.
  • Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands in New Zealand peaked at 28.4% in September 2026 and was lowest at 21.6% in February 2026.

How did search popularity change for New Zealand induction cooktop brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among induction cooktop brands in New Zealand, from 26.1% to 28.4%.

  2. In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%.

  3. In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.

  4. In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%.

  5. Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.

  6. Estimated monthly branded searches for AEG in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Shown above
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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