Crepe maker brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched crepe maker brand in New Zealand, accounting for 67.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Breville showed up in every answer. Breville was recommended most often, coming first in one out of three responses that gave a list.
BrevilleShare of searches 67.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SunbeamShare of searches 16.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Russell HobbsShare of searches 9.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TefalShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
KrampouzShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top crepe maker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Breville appeared every time. Breville was recommended most often, coming first in one out of three answers that gave a list. Tefal was second, and Krampouz was third. Sunbeam, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Breville1st
- Tefal2nd
- Krampouz3rd
- Sunbeam–
- Russell Hobbs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crepe maker brands
4 answers
Asked ChatGPT
“Which crepe maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crepe maker brands in New Zealand?”
Asked ChatGPT
“What's the best crepe maker brand in New Zealand for home cooking?”
Searched Google, AI Overview
“crepe maker nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electric crepe maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which crepe maker brands do people search for most?
This chart shows how often people search Google for each crepe maker brand by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Sunbeam, Russell Hobbs, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Sunbeam | Russell Hobbs | Tefal | Krampouz |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 18% | 8.4% | 7.2% | 0.06% |
| Nov 2025 | 69.1% | 16% | 8% | 6.9% | 0.05% |
| Dec 2025 | 67.6% | 18.4% | 7.8% | 6.1% | 0.05% |
| Jan 2026 | 67.9% | 17.7% | 8.1% | 6.3% | 0.13% |
| Feb 2026 | 66.6% | 18.1% | 8.8% | 6.4% | 0.08% |
| Mar 2026 | 66.9% | 16.9% | 8.1% | 8.1% | 0.07% |
| Apr 2026 | 69.2% | 16.4% | 7.9% | 6.5% | 0.06% |
| May 2026 | 69.3% | 15.4% | 8.3% | 7% | 0.11% |
| Jun 2026 | 66.2% | 17.5% | 8.5% | 7.7% | 0.06% |
| Jul 2026 | 67.5% | 16.5% | 8.8% | 7% | 0.05% |
| Aug 2026 | 66.7% | 16% | 8.9% | 8.4% | 0.05% |
| Sep 2026 | 67.5% | 16.3% | 9.2% | 6.9% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.5% | 12.1K | -2.5% | +0.8 points | |
| 2, held 2nd | 16.3% | 2.9K | -2% | +0.3 points | |
| 3, held 3rd | 9.2% | 1.6K | +0.61% | +0.4 points | |
| 4, held 4th | 6.9% | 1.2K | -20.6% | -1.5 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points |
1.
Breville67.5%
Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +0.8 points.
2.
Sunbeam16.3%
Held 2nd. 2.9K estimated branded searches, -2% vs prior month. Share +0.3 points.
9.2%
Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.4 points.
4.
Tefal6.9%
Held 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.5 points.
5.
Krampouz0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among crepe maker brands in New Zealand?
5 brands
In September 2026, Breville was the most searched among crepe maker brands in New Zealand, with an estimated 12.1K branded searches, 67.5% of all searches for the five we track. Sunbeam is in 2nd place, 51.2 percentage points behind at 16.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 66.3% → 67.5% | 69.3%May 2026 | 66.2%Jun 2026 | 1st |
| Sunbeam | 18% → 16.3% | 18.4%Dec 2025 | 15.4%May 2026 | 2nd |
| Russell Hobbs | 8.4% → 9.2% | 9.2%Sep 2026 | 7.8%Dec 2025 | 3rd |
| Tefal | 7.2% → 6.9% | 8.4%Aug 2026 | 6.1%Dec 2025 | 4th |
| Krampouz | 0.06% | 0.13%Jan 2026 | 0.05%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand increased from 66.3% to 67.5%.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among crepe maker brands in New Zealand decreased from 18% to 16.3%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand increased from 8.4% to 9.2%.
- Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand peaked at 69.3% in May 2026 and was lowest at 66.2% in June 2026.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among crepe maker brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand peaked at 9.2% in September 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand peaked at 8.4% in August 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Tefal and Krampouz held steady: their share of searches among crepe maker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand crepe maker brands in September 2026?
3 changes
In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.
In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.
Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.
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