Brandwave

How popular isRussell Hobbs?

In September 2026, people searched for Russell Hobbs by name about 3,810 times in New Zealand, a 16.9% increase from the previous year. These searches made up 9.2% of all New Zealand crepe maker brand searches, placing Russell Hobbs third out of five brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, Russell Hobbs did not appear in any of the answers.

Search and AI answers in September 2026

Russell Hobbs is the third most searched of 5 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 67.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SunbeamShare of searches 16.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Russell HobbsShare of searches 9.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. TefalShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. KrampouzShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Russell Hobbs did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers

  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal

  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville

  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal

  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which crepe maker brands compete with Russell Hobbs?

Russell Hobbs against crepe maker brands in New Zealand, by month

Share of searches by month for Breville, Sunbeam, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

  1. 1.Breville

    67.5%

    Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +0.8 points.

  2. 2.Sunbeam

    16.3%

    Held 2nd. 2.9K estimated branded searches, -2% vs prior month. Share +0.3 points.

  3. 3.Russell Hobbs

    9.2%

    Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.4 points.

  4. 4.Tefal

    6.9%

    Held 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.5 points.

  5. 5.Krampouz

    0.06%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Russell Hobbs and its closest rivals

Every comparison with Russell Hobbs

16 comparisons

How has branded search demand for Russell Hobbs changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs in New Zealand rose from 3.3K to 3.8K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand increased from 8.4% to 9.2%.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand peaked at 9.2% in September 2026 and was lowest at 7.8% in December 2025.

How did search popularity change for New Zealand crepe maker brands in September 2026?

3 changes

  1. In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.

  2. In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.

  3. Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.

How are Russell Hobbs’ branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs blender
  • russell hobbs chopper
  • russell hobbs irons
  • russell hobbs jug
  • russell hobbs kettle
  • russell hobbs mixer
  • russell hobbs steam
  • russell hobbs toaster
  • russellhobbs
  • russellhobbs blender
  • russellhobbs kettle
  • russellhobbs mixer
  • russellhobbs toaster

Do you work for Russell Hobbs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Russell Hobbs compete?

Russell Hobbs is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands9th of 103.9%Show ranking
Toaster oven brands4th of 55.7%Show ranking
Air fryer brands3rd of 78.3%Show ranking
Chip fryer brands3rd of 58.9%Show ranking
Tea kettle brands3rd of 67.2%Show ranking
Pancake maker brands2nd of 411.8%Show ranking
Crepe maker brands3rd of 59.2%Shown above
Clothes steamer brands2nd of 518.5%Show ranking
Steam iron brands2nd of 524.2%Show ranking
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