Brandwave

Russell Hobbs vs Tefal:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Tefal among crepe maker brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Tefal had 1,230. Russell Hobbs made up 9.2% of all crepe maker brand searches we track, and Tefal accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, Tefal appeared in three of the four answers and Russell Hobbs in none.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Russell Hobbs, about 34% more searches than Tefal

Russell Hobbs 1.6K searchesTefal 1.2K searches

Who does AI mention more?

Tefal, mentioned in 3 of 4 answers, Russell Hobbs in 0

Tefal in 3 of 4Russell Hobbs in 0 of 4

Who does AI recommend more?

Tefal, the only one of the two named

Tefal first in 3Russell Hobbs never named

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Russell Hobbs did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers

  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal

  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville

  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal

  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Russell Hobbs or Tefal more popular in search?

This chart shows how often people search Google for Russell Hobbs and Tefal by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Russell Hobbs and Tefal among crepe maker brands in New Zealand, by month

Share of searches by month for Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

How has the Russell Hobbs and Tefal comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Tefal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands in New Zealand moved from 8.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand moved from 7.2% to 6.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand crepe maker brands in September 2026?

2 changes

  1. In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.

  2. Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

5 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs jug
  • russellhobbs

Tefal

11 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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