Brandwave

Russell Hobbs vs Sunbeam:Which is more popular?

In September 2026, Sunbeam had more branded searches than Russell Hobbs among crepe maker brands in New Zealand. Sunbeam had about 2,910 branded searches, while Russell Hobbs had 1,650. Sunbeam made up 16.3% of all crepe maker brand searches we track, and Russell Hobbs accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, neither Russell Hobbs nor Sunbeam appeared in any of the four answers.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Sunbeam, about 76% more searches than Russell Hobbs

Sunbeam 2.9K searchesRussell Hobbs 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Russell Hobbs in 0 of 4Sunbeam in 0 of 4

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Russell Hobbs nor Sunbeam showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers

  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal

  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville

  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal

  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Russell Hobbs or Sunbeam more popular in search?

This chart shows how often people search Google for Russell Hobbs and Sunbeam by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Russell Hobbs and Sunbeam among crepe maker brands in New Zealand, by month

Share of searches by month for Sunbeam, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

How has the Russell Hobbs and Sunbeam comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crepe maker brands in September 2026?

1 change

  1. Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

5 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs jug
  • russellhobbs

Sunbeam

13 branded search terms

  • sunbeam
  • sunbeam air purifier
  • sunbeam barista
  • sunbeam barista max
  • sunbeam barista plus
  • sunbeam fabric steamer
  • sunbeam grinder
  • sunbeam handheld steamer
  • sunbeam heated throw
  • sunbeam nutrioven
  • sunbeam planetary mixmaster
  • sunbeam stand mixers
  • sunbeam steam

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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