How popular isTefal?
In September 2026, people searched for Tefal by name about 1,860 times in New Zealand, an 8.1% increase from the previous year. These searches made up 6.9% of all New Zealand crepe maker brand searches, placing Tefal fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, Tefal appeared in three of the four answers and was the second most recommended of the five.
Tefal is the fourth most searched of 5 competitors and the second most recommended in AI answers.
BrevilleShare of searches 67.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SunbeamShare of searches 16.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Russell HobbsShare of searches 9.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TefalShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
KrampouzShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Follow Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crepe maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tefal is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Breville1st
- Tefal2nd
- Krampouz3rd
- Sunbeam–
- Russell Hobbs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crepe maker brands
4 answers
Asked ChatGPT
“Which crepe maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crepe maker brands in New Zealand?”
Asked ChatGPT
“What's the best crepe maker brand in New Zealand for home cooking?”
Searched Google, AI Overview
“crepe maker nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electric crepe maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which crepe maker brands compete with Tefal?
Share of searches by month for Breville, Sunbeam, Russell Hobbs, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Sunbeam | Russell Hobbs | Tefal | Krampouz |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 18% | 8.4% | 7.2% | 0.06% |
| Nov 2025 | 69.1% | 16% | 8% | 6.9% | 0.05% |
| Dec 2025 | 67.6% | 18.4% | 7.8% | 6.1% | 0.05% |
| Jan 2026 | 67.9% | 17.7% | 8.1% | 6.3% | 0.13% |
| Feb 2026 | 66.6% | 18.1% | 8.8% | 6.4% | 0.08% |
| Mar 2026 | 66.9% | 16.9% | 8.1% | 8.1% | 0.07% |
| Apr 2026 | 69.2% | 16.4% | 7.9% | 6.5% | 0.06% |
| May 2026 | 69.3% | 15.4% | 8.3% | 7% | 0.11% |
| Jun 2026 | 66.2% | 17.5% | 8.5% | 7.7% | 0.06% |
| Jul 2026 | 67.5% | 16.5% | 8.8% | 7% | 0.05% |
| Aug 2026 | 66.7% | 16% | 8.9% | 8.4% | 0.05% |
| Sep 2026 | 67.5% | 16.3% | 9.2% | 6.9% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.5% | 12.1K | -2.5% | +0.8 points | |
| 2, held 2nd | 16.3% | 2.9K | -2% | +0.3 points | |
| 3, held 3rd | 9.2% | 1.6K | +0.61% | +0.4 points | |
| 4, held 4th | 6.9% | 1.2K | -20.6% | -1.5 points | |
| 5, held 5th | 0.06% | 10 | 0% | 0 points |
1.
Breville67.5%
Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +0.8 points.
2.
Sunbeam16.3%
Held 2nd. 2.9K estimated branded searches, -2% vs prior month. Share +0.3 points.
9.2%
Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.4 points.
4.
Tefal6.9%
Held 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.5 points.
5.
Krampouz0.06%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Tefal and its closest rivals
Every comparison with Tefal
24 comparisons
- Breville vs Tefal
- De'Longhi vs Tefal
- Kenwood vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Philips vs Tefal
- Russell Hobbs vs Tefal
- Sunbeam vs Tefal
- Tefal vs Thermomix
- Le Creuset vs Tefal
- Scanpan vs Tefal
- NutriBullet vs Tefal
- Staub vs Tefal
- Circulon vs Tefal
- GreenPan vs Tefal
- Lodge vs Tefal
- HexClad vs Tefal
- Baccarat vs Tefal
- Samsung vs Tefal
- Tefal vs Tramontina
- LG vs Tefal
- COSORI vs Tefal
- Essteele vs Tefal
- Tefal vs WMF
How has branded search demand for Tefal changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in New Zealand rose from 1.7K to 1.9K.
- Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand peaked at 8.4% in August 2026 and was lowest at 6.1% in December 2025.
How did search popularity change for New Zealand crepe maker brands in September 2026?
3 changes
In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.
In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.
Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.
How are Tefal’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- multicooker tefal
- tefal
- tefal actifry
- tefal air fryer
- tefal blender
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal kettle
- tefal mixer
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal toaster
- tefal ultimate
- tefal unlimited
- tefal vok
Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tefal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 10th of 10 | 1.7% | Show ranking |
| Air fryer brands | 5th of 7 | 5.3% | Show ranking |
| Chip fryer brands | 4th of 5 | 5.8% | Show ranking |
| Pancake maker brands | 3rd of 4 | 7.6% | Show ranking |
| Crepe maker brands | 4th of 5 | 6.9% | Shown above |
| Griddle pan brands | 3rd of 7 | 9.2% | Show ranking |
| Cookware brands | 3rd of 9 | 9.2% | Show ranking |
| Frying pan brands | 4th of 7 | 8.1% | Show ranking |
| Induction pans brands | 3rd of 7 | 9.5% | Show ranking |
| Pots and pans brands | 4th of 7 | 8.4% | Show ranking |
| Clothes steamer brands | 3rd of 5 | 15.4% | Show ranking |
| Steam iron brands | 3rd of 5 | 15.6% | Show ranking |
Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.