Brandwave

Krampouz vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than Krampouz among crepe maker brands in New Zealand. Tefal had about 1,230 branded searches, while Krampouz had 10. Tefal made up 6.9% of all crepe maker brand searches we track, and Krampouz accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, Tefal appeared in three of the four answers and Krampouz in two. Tefal was mentioned before Krampouz in two out of three answers.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Tefal, about 123 searches for every 1 for Krampouz

Tefal 1.2K searchesKrampouz 10 searches

Who does AI mention more?

Tefal, mentioned in 3 of 4 answers, Krampouz in 2

Tefal in 3 of 4Krampouz in 2 of 4

Who does AI recommend more?

Tefal, named ahead of Krampouz in 2 of 3 answers

Tefal first in 2Krampouz first in 1

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Krampouz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tefal was listed before Krampouz in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers
  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal
  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville
  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal
  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Krampouz or Tefal more popular in search?

This chart shows how often people search Google for Krampouz and Tefal by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Krampouz and Tefal among crepe maker brands in New Zealand, by month

Share of searches by month for Tefal, Krampouz. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

How has the Krampouz and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of Krampouz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Krampouz’s share of searches among crepe maker brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand moved from 7.2% to 6.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand crepe maker brands in September 2026?

1 change
  1. In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.4% to 6.9%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Krampouz’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Krampouz

1 branded search term

  • krampouz

Tefal

11 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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