Brandwave

Breville vs Tefal:Which is more popular?

In September 2026, Breville had more branded searches than Tefal among crepe maker brands in New Zealand. Breville had about 12,600 branded searches, while Tefal had 1,230. Breville made up 68.5% of all crepe maker brand searches we track, and Tefal accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, Breville appeared in all four answers and Tefal in three. Breville was mentioned before Tefal in two out of three answers.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Breville, about 10 searches for every 1 for Tefal

Breville 12.6K searchesTefal 1.2K searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 4 of 4Tefal in 3 of 4

Who does AI recommend more?

Breville, named ahead of Tefal in 2 of 3 answers

Breville first in 2Tefal first in 1

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville appeared in all four answers. Tefal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Breville was listed before Tefal in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers

  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal

  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville

  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal

  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Tefal more popular in search?

This chart shows how often people search Google for Breville and Tefal by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Breville and Tefal among crepe maker brands in New Zealand, by month

Share of searches by month for Breville, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202567.5%17.4%8.1%6.9%0.06%
Nov 202570.2%15.4%7.7%6.6%0.05%
Dec 202568.6%17.9%7.6%5.9%0.05%
Jan 202669%17.1%7.8%6%0.12%
Feb 202667.6%17.5%8.5%6.2%0.08%
Mar 202667.8%16.4%7.9%7.9%0.07%
Apr 202670%16%7.7%6.3%0.06%
May 202670.3%14.9%8%6.7%0.11%
Jun 202667.4%16.9%8.2%7.4%0.06%
Jul 202668.5%16%8.6%6.8%0.05%
Aug 202667.9%15.4%8.5%8.1%0.05%
Sep 202668.5%15.8%8.9%6.7%0.05%

How has the Breville and Tefal comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Tefal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among crepe maker brands in New Zealand moved from 67.5% to 68.5%, and its estimated monthly branded searches moved from 11.1K to 12.6K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among crepe maker brands in New Zealand moved from 6.9% to 6.7%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand crepe maker brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 67.9% to 68.5%.

  2. In September 2026, Tefal lost share of searches among crepe maker brands in New Zealand, from 8.1% to 6.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Breville’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

9 branded search terms

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

Tefal

11 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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