Brandwave

Breville vs Russell Hobbs:Which is more popular?

In September 2026, Breville had more branded searches than Russell Hobbs among crepe maker brands in New Zealand. Breville had about 12,100 branded searches, while Russell Hobbs had 1,650. Breville made up 67.5% of all crepe maker brand searches we track, and Russell Hobbs accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, Breville appeared in all four answers and Russell Hobbs in none.

Among crepe maker brands in New Zealand in September 2026

Who do people search for more?

Breville, about 7 searches for every 1 for Russell Hobbs

Breville 12.1K searchesRussell Hobbs 1.6K searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 4 of 4Russell Hobbs in 0 of 4

Who does AI recommend more?

Breville, the only one of the two named

Breville first in 3Russell Hobbs never named

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville appeared in all four answers. Russell Hobbs did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Tefal2nd
  3. Krampouz3rd
  4. Sunbeam–
  5. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tefal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Krampouz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Hobbs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crepe maker brands

4 answers

  • Asked ChatGPT

    “Which crepe maker brand should I buy in New Zealand?”

    1. 1Krampouz
    2. 2Breville
    3. 3Tefal

  • Asked ChatGPT

    “What are the best crepe maker brands in New Zealand?”

    1. 1Tefal
    2. 2Krampouz
    3. 3Breville

  • Asked ChatGPT

    “What's the best crepe maker brand in New Zealand for home cooking?”

    1. 1Breville
    2. 2Tefal

  • Searched Google, AI Overview

    “crepe maker nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric crepe maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Russell Hobbs more popular in search?

This chart shows how often people search Google for Breville and Russell Hobbs by name. Each line represents a brand's share of searches for all five crepe maker brands we track, month by month, from searches in New Zealand.

Breville and Russell Hobbs among crepe maker brands in New Zealand, by month

Share of searches by month for Breville, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSunbeamRussell HobbsTefalKrampouz
Oct 202566.3%18%8.4%7.2%0.06%
Nov 202569.1%16%8%6.9%0.05%
Dec 202567.6%18.4%7.8%6.1%0.05%
Jan 202667.9%17.7%8.1%6.3%0.13%
Feb 202666.6%18.1%8.8%6.4%0.08%
Mar 202666.9%16.9%8.1%8.1%0.07%
Apr 202669.2%16.4%7.9%6.5%0.06%
May 202669.3%15.4%8.3%7%0.11%
Jun 202666.2%17.5%8.5%7.7%0.06%
Jul 202667.5%16.5%8.8%7%0.05%
Aug 202666.7%16%8.9%8.4%0.05%
Sep 202667.5%16.3%9.2%6.9%0.06%

How has the Breville and Russell Hobbs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crepe maker brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among crepe maker brands in New Zealand, from 66.7% to 67.5%.

  2. Russell Hobbs’ share of searches among crepe maker brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.2% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

Russell Hobbs

5 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs jug
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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