Brandwave

How popular isTefal?

In September 2026, people searched for Tefal by name about 1,860 times in New Zealand, an 8.1% increase from the previous year. These searches made up 15.4% of all New Zealand clothes steamer brand searches, placing Tefal third out of five brands. When we asked both ChatGPT and Google AI Overviews about clothes steamer brands, Tefal appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Tefal is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. PhilipsShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Russell HobbsShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TefalShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tefal is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Russell Hobbs2nd
  3. Tefal3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which clothes steamer brands compete with Tefal?

Tefal against clothes steamer brands in New Zealand, by month

Share of searches by month for Philips, Russell Hobbs, Tefal, Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalSamsungLG
Oct 202558.5%17.1%15.9%5%3.6%
Nov 202557%17.1%16.5%5.3%4%
Dec 202560.3%16.6%14.7%5.2%3.2%
Jan 202663%15.2%13.8%4.6%3.3%
Feb 202662.7%15.8%13.5%4.6%3.4%
Mar 202657.6%15.7%17.5%5.3%3.9%
Apr 202662.2%15.2%14.1%4.4%4.1%
May 202663.9%15.3%14.3%3.4%3.2%
Jun 202663%14.8%15.1%3.3%3.8%
Jul 202659.4%17.6%15.5%4.1%3.5%
Aug 202657.8%16.6%17.4%4.9%3.3%
Sep 202658.6%18.5%15.4%4.4%3.1%

  1. 1.Philips

    58.6%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.

  2. 2.Russell Hobbs

    18.5%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.9 points.

  3. 3.Tefal

    15.4%

    Moved from 2nd to 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2 points.

  4. 4.Samsung

    4.4%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.LG

    3.1%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between Tefal and its closest rivals

Every comparison with Tefal

24 comparisons

How has branded search demand for Tefal changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in New Zealand rose from 1.7K to 1.9K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand decreased from 15.9% to 15.4%.
  • Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand peaked at 17.5% in March 2026 and was lowest at 13.5% in February 2026.

How did search popularity change for New Zealand clothes steamer brands in September 2026?

4 changes

  1. In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.

  3. In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.

  4. LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Tefal’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal air fryer
  • tefal blender
  • tefal cook set
  • tefal cookware
  • tefal ingenio
  • tefal jamie oliver
  • tefal kettle
  • tefal mixer
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal toaster
  • tefal ultimate
  • tefal unlimited
  • tefal vok

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tefal compete?

Tefal is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands10th of 101.7%Show ranking
Air fryer brands5th of 75.3%Show ranking
Chip fryer brands4th of 55.8%Show ranking
Pancake maker brands3rd of 47.6%Show ranking
Crepe maker brands4th of 56.9%Show ranking
Griddle pan brands3rd of 79.2%Show ranking
Cookware brands3rd of 99.2%Show ranking
Frying pan brands4th of 78.1%Show ranking
Induction pans brands3rd of 79.5%Show ranking
Pots and pans brands4th of 78.4%Show ranking
Clothes steamer brands3rd of 515.4%Shown above
Steam iron brands3rd of 515.6%Show ranking
Creator with pink hair and a pink jacket

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