Brandwave

Philips vs Tefal:Which is more popular?

In September 2026, Philips had more branded searches than Tefal among clothes steamer brands in New Zealand. Philips had about 5,230 branded searches, while Tefal had 1,370. Philips made up 58.6% of all clothes steamer brand searches we track, and Tefal accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Philips appeared in all five answers and Tefal in four. Philips was mentioned before Tefal in every answer.

Among clothes steamer brands in New Zealand in September 2026

Who do people search for more?

Philips, about 4 searches for every 1 for Tefal

Philips 5.2K searchesTefal 1.4K searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 5 of 5Tefal in 4 of 5

Who does AI recommend more?

Philips, named ahead of Tefal in every answer

Philips first in 4Tefal never first

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips was listed before Tefal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Russell Hobbs2nd
  3. Tefal3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Philips or Tefal more popular in search?

This chart shows how often people search Google for Philips and Tefal by name. Each line represents a brand's share of searches for all five clothes steamer brands we track, month by month, from searches in New Zealand.

Philips and Tefal among clothes steamer brands in New Zealand, by month

Share of searches by month for Philips, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalSamsungLG
Oct 202558.5%17.1%15.9%5%3.6%
Nov 202557%17.1%16.5%5.3%4%
Dec 202560.3%16.6%14.7%5.2%3.2%
Jan 202663%15.2%13.8%4.6%3.3%
Feb 202662.7%15.8%13.5%4.6%3.4%
Mar 202657.6%15.7%17.5%5.3%3.9%
Apr 202662.2%15.2%14.1%4.4%4.1%
May 202663.9%15.3%14.3%3.4%3.2%
Jun 202663%14.8%15.1%3.3%3.8%
Jul 202659.4%17.6%15.5%4.1%3.5%
Aug 202657.8%16.6%17.4%4.9%3.3%
Sep 202658.6%18.5%15.4%4.4%3.1%

How has the Philips and Tefal comparison changed over the last 12 months?

3 findings
  • Philips was ahead of Tefal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands in New Zealand moved from 58.5% to 58.6%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand clothes steamer brands in September 2026?

3 changes

  1. In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.

  3. In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Philips’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

Tefal

12 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among clothes steamer brands

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