Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 3.1% of all New Zealand clothes steamer brand searches, placing LG fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about clothes steamer brands, LG did not appear in any of the answers.

Search and AI answers in September 2026

LG is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. PhilipsShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Russell HobbsShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TefalShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Russell Hobbs2nd
  3. Tefal3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which clothes steamer brands compete with LG?

LG against clothes steamer brands in New Zealand, by month

Share of searches by month for Philips, Russell Hobbs, Tefal, Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalSamsungLG
Oct 202558.5%17.1%15.9%5%3.6%
Nov 202557%17.1%16.5%5.3%4%
Dec 202560.3%16.6%14.7%5.2%3.2%
Jan 202663%15.2%13.8%4.6%3.3%
Feb 202662.7%15.8%13.5%4.6%3.4%
Mar 202657.6%15.7%17.5%5.3%3.9%
Apr 202662.2%15.2%14.1%4.4%4.1%
May 202663.9%15.3%14.3%3.4%3.2%
Jun 202663%14.8%15.1%3.3%3.8%
Jul 202659.4%17.6%15.5%4.1%3.5%
Aug 202657.8%16.6%17.4%4.9%3.3%
Sep 202658.6%18.5%15.4%4.4%3.1%

  1. 1.Philips

    58.6%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.

  2. 2.Russell Hobbs

    18.5%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.9 points.

  3. 3.Tefal

    15.4%

    Moved from 2nd to 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2 points.

  4. 4.Samsung

    4.4%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.LG

    3.1%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among clothes steamer brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 3.1% in September 2026.

How did search popularity change for New Zealand clothes steamer brands in September 2026?

4 changes

  1. In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.

  3. In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.

  4. LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Shown above
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
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