Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 1.3% of all New Zealand washing machine brand searches, placing LG sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, LG appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

LG is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 66.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HaierShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ElectroluxShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SamsungShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. LGShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LG is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Fisher & Paykel3rd
  4. Haier4th
  5. Samsung5th
  6. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which washing machine brands compete with LG?

LG against washing machine brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Electrolux, Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierElectroluxSamsungBoschLG
Oct 202566.1%20.3%8.4%2.5%1.4%1.3%
Nov 202569.9%17%8.3%2.3%1.4%1.3%
Dec 202566.9%18.1%10.2%2.3%1.2%1.3%
Jan 202665.3%19.6%10.3%2.1%1.4%1.3%
Feb 202669.2%17.1%9%2%1.5%1.1%
Mar 202673.2%15%7.5%2.1%1.2%1.1%
Apr 202666.5%19.1%9%2.5%1.5%1.5%
May 202670.5%17%7.7%2.1%1.4%1.4%
Jun 202669.1%17.4%8.6%2%1.3%1.5%
Jul 202670.9%17%7.5%2.2%1.2%1.3%
Aug 202669.4%18.2%7.4%2.4%1.2%1.3%
Sep 202666.3%19.7%8.9%2.3%1.5%1.3%

  1. 1.Fisher & Paykel

    66.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  2. 2.Haier

    19.7%

    Held 2nd. 6K estimated branded searches, -8.3% vs prior month. Share +1.4 points.

  3. 3.Electrolux

    8.9%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.5 points.

  4. 4.Samsung

    2.3%

    Held 4th. 710 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  5. 5.Bosch

    1.5%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  6. 6.LG

    1.3%

    Moved from 5th to 6th. 390 estimated branded searches, -17% vs prior month. Share 0 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in New Zealand held steady at 1.3%.

How did search popularity change for New Zealand washing machine brands in September 2026?

5 changes

  1. In September 2026, Electrolux gained share of searches among washing machine brands in New Zealand, from 7.4% to 8.9%.

  2. In September 2026, Haier gained share of searches among washing machine brands in New Zealand, from 18.2% to 19.7%.

  3. In September 2026, Fisher & Paykel lost share of searches among washing machine brands in New Zealand, from 69.4% to 66.3%.

  4. In September 2026, Bosch rose from 6th to 5th among washing machine brands in New Zealand.

  5. In September 2026, LG fell from 5th to 6th among washing machine brands in New Zealand.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Shown above
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
Creator with pink hair and a pink jacket

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