How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 2.9% of all New Zealand fridge brand searches, placing LG seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, LG appeared in all answers and was the second most recommended of the eight.
LG is the seventh most searched of 8 competitors and the second most recommended in AI answers.
Fisher & PaykelShare of searches 67.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaierShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestinghouseShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
LGShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow LG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. LG is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
- LG2nd
- Haier3rd
Mitsubishi Electric4th
Samsung5th
Bosch6th- Westinghouse7th
- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge brands in New Zealand?”
Asked ChatGPT
“What's the best fridge brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge brands nz”
Searched Google, AI Overview
“best fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge brands compete with LG?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Samsung, Mitsubishi Electric, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Samsung | Mitsubishi Electric | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 9.7% | 6.1% | 5.7% | 4.5% | 3.2% | 2.8% | 1.3% |
| Nov 2025 | 67.2% | 8.7% | 6.3% | 4.8% | 4.8% | 3.5% | 2.9% | 1.6% |
| Dec 2025 | 64.3% | 8.5% | 8% | 5.6% | 4.7% | 4.1% | 3.2% | 1.5% |
| Jan 2026 | 64.3% | 10.1% | 7.9% | 5.6% | 4.4% | 3.2% | 3.2% | 1.2% |
| Feb 2026 | 68.3% | 8.7% | 5.8% | 5.1% | 4.5% | 3.4% | 2.8% | 1.3% |
| Mar 2026 | 69.7% | 7.1% | 6.3% | 4.7% | 3.9% | 2.5% | 4.5% | 1.4% |
| Apr 2026 | 64.3% | 9.4% | 7.4% | 4.5% | 6.2% | 3.1% | 3.9% | 1.2% |
| May 2026 | 68.4% | 8.6% | 5.4% | 4.7% | 5.4% | 2.8% | 3.3% | 1.3% |
| Jun 2026 | 69% | 8.6% | 6.6% | 4.4% | 3.7% | 3.7% | 2.7% | 1.4% |
| Jul 2026 | 71.7% | 7.8% | 6% | 4.4% | 3.6% | 2.6% | 2.7% | 1.2% |
| Aug 2026 | 70.8% | 8.2% | 5% | 5.3% | 3.9% | 2.9% | 2.6% | 1.4% |
| Sep 2026 | 67.7% | 8.2% | 5.9% | 5.7% | 4.3% | 3.4% | 2.9% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 20.1K | -18.8% | -3.1 points | |
| 2, held 2nd | 8.2% | 2.4K | -15.3% | 0 points | |
| 3, moved from 4th to 3rd | 5.9% | 1.7K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.7% | 1.7K | -8.2% | +0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 1.3K | -6.6% | +0.4 points | |
| 6, held 6th | 3.4% | 1K | 0% | +0.5 points | |
| 7, held 7th | 2.9% | 870 | -5.4% | +0.3 points | |
| 8, held 8th | 2% | 590 | +22.9% | +0.6 points |
67.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.
2.
Haier8.2%
Held 2nd. 2.4K estimated branded searches, -15.3% vs prior month. Share 0 points.
3.
Hisense5.9%
Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.7%
Moved from 3rd to 4th. 1.7K estimated branded searches, -8.2% vs prior month. Share +0.4 points.
5.
Samsung4.3%
Held 5th. 1.3K estimated branded searches, -6.6% vs prior month. Share +0.4 points.
3.4%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
LG2.9%
Held 7th. 870 estimated branded searches, -5.4% vs prior month. Share +0.3 points.
8.
Bosch2%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sharp
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Breville vs LG
- Carrier vs LG
- Daikin vs LG
- KitchenAid vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- LG vs ViewSonic
- AEG vs LG
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among fridge brands in New Zealand peaked at 4.5% in March 2026 and was lowest at 2.6% in August 2026.
How did search popularity change for New Zealand fridge brands in September 2026?
5 changes
In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.
In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.
In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.
In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.
Estimated monthly branded searches for Haier in New Zealand fell 19.3% over 12 measured months, from 3K to 2.4K in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.