Home cinema brands in New Zealand:Which are most popular?
In September 2026, JBL was the most searched home cinema brand in New Zealand, accounting for 52.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Sony showed up in every answer. Sonos was recommended most often, coming first in one out of four responses that gave a list.
JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top home cinema brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sony appeared every time. Sonos was recommended most often, coming first in one out of four answers that gave a list. Sony was second, and Samsung was third. Bose, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home cinema brands in New Zealand?”
Asked ChatGPT
“What's the best home cinema brand in New Zealand for a better movie setup?”
Searched Google, AI Overview
“home theatre system nz”
- 1Sony
- 1
Searched Google, AI Overview
“surround sound brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which home cinema brands do people search for most?
This chart shows how often people search Google for each home cinema brand by name. Each line represents a brand's share of searches for all eight home cinema brands we track, month by month, from searches in New Zealand.
Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Samsung | LG | Denon | Yamaha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 23.4% | 18.3% | 7.6% | 0.6% | 0.43% | 0.32% | 0.22% |
| Nov 2025 | 50.1% | 22.4% | 17.6% | 8.7% | 0.52% | 0.39% | 0.28% | 0.13% |
| Dec 2025 | 59.6% | 17.6% | 14.7% | 7% | 0.44% | 0.27% | 0.24% | 0.13% |
| Jan 2026 | 52.9% | 21.9% | 15.7% | 7.9% | 0.59% | 0.43% | 0.4% | 0.21% |
| Feb 2026 | 50.3% | 24.6% | 15.8% | 7.8% | 0.61% | 0.46% | 0.33% | 0.19% |
| Mar 2026 | 47.9% | 24.9% | 16.2% | 9.1% | 0.68% | 0.51% | 0.45% | 0.23% |
| Apr 2026 | 51.9% | 22.4% | 15.2% | 8.7% | 0.61% | 0.58% | 0.41% | 0.19% |
| May 2026 | 49.6% | 23.6% | 16.8% | 8.4% | 0.5% | 0.47% | 0.4% | 0.28% |
| Jun 2026 | 50.1% | 23% | 17.2% | 8% | 0.49% | 0.57% | 0.32% | 0.21% |
| Jul 2026 | 50.2% | 23.7% | 16.4% | 8% | 0.59% | 0.5% | 0.4% | 0.21% |
| Aug 2026 | 51.9% | 20.8% | 17.2% | 8.4% | 0.69% | 0.48% | 0.3% | 0.2% |
| Sep 2026 | 52.6% | 22.9% | 15.1% | 8% | 0.52% | 0.38% | 0.28% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 39.3K | +9.5% | +0.7 points | |
| 2, held 2nd | 22.9% | 17.1K | +18.8% | +2.1 points | |
| 3, held 3rd | 15.1% | 11.2K | -5.3% | -2.1 points | |
| 4, held 4th | 8% | 6K | +2.6% | -0.4 points | |
| 5, held 5th | 0.52% | 390 | -18.8% | -0.2 points | |
| 6, held 6th | 0.38% | 280 | -15.2% | -0.1 points | |
| 7, held 7th | 0.28% | 210 | 0% | 0 points | |
| 8, held 8th | 0.19% | 140 | 0% | 0 points |
1.
JBL52.6%
Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.
2.
Sony22.9%
Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.
3.
Bose15.1%
Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.
4.
Sonos8%
Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.
5.
Samsung0.52%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
6.
LG0.38%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
7.
Denon0.28%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Yamaha0.19%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among home cinema brands in New Zealand?
8 brands
In September 2026, JBL was the most searched among home cinema brands in New Zealand, with an estimated 39.3K branded searches, 52.6% of all searches for the eight we track. Sony is in 2nd place, 29.7 percentage points behind at 22.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| JBL | 49% → 52.6% | 59.6%Dec 2025 | 47.9%Mar 2026 | 1st |
| Sony | 23.4% → 22.9% | 24.9%Mar 2026 | 17.6%Dec 2025 | 2nd |
| Bose | 18.3% → 15.1% | 18.3%Oct 2025 | 14.7%Dec 2025 | 3rd |
| Sonos | 7.6% → 8% | 9.1%Mar 2026 | 7%Dec 2025 | 4th |
| Samsung | 0.6% → 0.52% | 0.69%Aug 2026 | 0.44%Dec 2025 | 5th |
| LG | 0.43% → 0.38% | 0.58%Apr 2026 | 0.27%Dec 2025 | 6th |
| Denon | 0.32% → 0.28% | 0.45%Mar 2026 | 0.24%Dec 2025 | 7th |
| Yamaha | 0.22% → 0.19% | 0.28%May 2026 | 0.13%Dec 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand increased from 49% to 52.6%.
- Across the 12 months ending September 2026, Sony’s share of searches among home cinema brands in New Zealand decreased from 23.4% to 22.9%.
- Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand decreased from 18.3% to 15.1%.
- Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand peaked at 59.6% in December 2025 and was lowest at 47.9% in March 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among home cinema brands in New Zealand peaked at 24.9% in March 2026 and was lowest at 17.6% in December 2025.
- Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand peaked at 18.3% in October 2025 and was lowest at 14.7% in December 2025.
- Across the 12 months ending September 2026, Sonos’ share of searches among home cinema brands in New Zealand peaked at 9.1% in March 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Sonos, Samsung, LG, Denon and Yamaha held steady: their share of searches among home cinema brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand home cinema brands in September 2026?
4 changes
In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.
In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.
In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.
Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
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