How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.38% of all New Zealand home cinema brand searches, placing LG sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, LG appeared in two of the five answers and was the seventh most recommended of the eight.
LG is the sixth most searched of 8 competitors and the seventh most recommended in AI answers.
JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LGShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Follow LG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LG is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home cinema brands in New Zealand?”
Asked ChatGPT
“What's the best home cinema brand in New Zealand for a better movie setup?”
Searched Google, AI Overview
“home theatre system nz”
- 1Sony
- 1
Searched Google, AI Overview
“surround sound brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which home cinema brands compete with LG?
Share of searches by month for JBL, Sony, Bose, Sonos, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Samsung | LG | Denon | Yamaha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 23.4% | 18.3% | 7.6% | 0.6% | 0.43% | 0.32% | 0.22% |
| Nov 2025 | 50.1% | 22.4% | 17.6% | 8.7% | 0.52% | 0.39% | 0.28% | 0.13% |
| Dec 2025 | 59.6% | 17.6% | 14.7% | 7% | 0.44% | 0.27% | 0.24% | 0.13% |
| Jan 2026 | 52.9% | 21.9% | 15.7% | 7.9% | 0.59% | 0.43% | 0.4% | 0.21% |
| Feb 2026 | 50.3% | 24.6% | 15.8% | 7.8% | 0.61% | 0.46% | 0.33% | 0.19% |
| Mar 2026 | 47.9% | 24.9% | 16.2% | 9.1% | 0.68% | 0.51% | 0.45% | 0.23% |
| Apr 2026 | 51.9% | 22.4% | 15.2% | 8.7% | 0.61% | 0.58% | 0.41% | 0.19% |
| May 2026 | 49.6% | 23.6% | 16.8% | 8.4% | 0.5% | 0.47% | 0.4% | 0.28% |
| Jun 2026 | 50.1% | 23% | 17.2% | 8% | 0.49% | 0.57% | 0.32% | 0.21% |
| Jul 2026 | 50.2% | 23.7% | 16.4% | 8% | 0.59% | 0.5% | 0.4% | 0.21% |
| Aug 2026 | 51.9% | 20.8% | 17.2% | 8.4% | 0.69% | 0.48% | 0.3% | 0.2% |
| Sep 2026 | 52.6% | 22.9% | 15.1% | 8% | 0.52% | 0.38% | 0.28% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 39.3K | +9.5% | +0.7 points | |
| 2, held 2nd | 22.9% | 17.1K | +18.8% | +2.1 points | |
| 3, held 3rd | 15.1% | 11.2K | -5.3% | -2.1 points | |
| 4, held 4th | 8% | 6K | +2.6% | -0.4 points | |
| 5, held 5th | 0.52% | 390 | -18.8% | -0.2 points | |
| 6, held 6th | 0.38% | 280 | -15.2% | -0.1 points | |
| 7, held 7th | 0.28% | 210 | 0% | 0 points | |
| 8, held 8th | 0.19% | 140 | 0% | 0 points |
1.
JBL52.6%
Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.
2.
Sony22.9%
Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.
3.
Bose15.1%
Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.
4.
Sonos8%
Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.
5.
Samsung0.52%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
6.
LG0.38%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
7.
Denon0.28%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Yamaha0.19%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Breville vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- KitchenAid vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Carrier vs LG
- Daikin vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Sharp
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- AEG vs LG
- LG vs ViewSonic
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among home cinema brands in New Zealand held steady, from 0.43% to 0.38%.
How did search popularity change for New Zealand home cinema brands in September 2026?
4 changes
In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.
In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.
In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.
Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.