Brandwave

How popular isJBL?

In September 2026, people searched for JBL by name about 46,600 times in New Zealand, a 24% increase from the previous year. These searches made up 52.6% of all New Zealand home cinema brand searches, placing JBL first out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, JBL appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

JBL is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SamsungShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. JBL is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home cinema brands compete with JBL?

JBL against home cinema brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

  1. 1.JBL

    52.6%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.

  2. 2.Sony

    22.9%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    15.1%

    Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.

  4. 4.Sonos

    8%

    Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.

  5. 5.Samsung

    0.52%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.LG

    0.38%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  7. 7.Denon

    0.28%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yamaha

    0.19%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between JBL and its closest rivals

Every comparison with JBL

22 comparisons

How has branded search demand for JBL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL in New Zealand rose from 37.6K to 46.6K.
  • Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand increased from 49% to 52.6%.
  • Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand peaked at 59.6% in December 2025 and was lowest at 47.9% in March 2026.

How did search popularity change for New Zealand home cinema brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.

  2. In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.

  3. In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

How are JBL’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jbl
  • jbl bluetooth speaker
  • jbl boombox 4
  • jbl boombox3
  • jbl ear buds
  • jbl earbuds
  • jbl earphones
  • jbl headphones
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl sound bar
  • jbl speaker
  • jbl wireless mic

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JBL compete?

JBL is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands2nd of 1023.7%Show ranking
Bluetooth headphones brands2nd of 824.1%Show ranking
Bluetooth earbuds brands2nd of 625.7%Show ranking
Earphones brands2nd of 625.9%Show ranking
Ear buds brands2nd of 426%Show ranking
Speaker brands1st of 1245%Show ranking
Bluetooth speaker brands1st of 848.8%Show ranking
Home cinema brands1st of 852.6%Shown above
Soundbar brands1st of 768.5%Show ranking
Soundbar with subwoofer brands1st of 638.7%Show ranking
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