Ear buds brands in New Zealand:Which are most popular?
In September 2026, Apple AirPods was the most searched ear buds brand in New Zealand, accounting for 55.3% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Apple AirPods and Sony showed up in every answer. Sony was recommended most often, coming first in every response.
Apple AirPodsShare of searches 55.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
JBLShare of searches 26%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
SonyShare of searches 11.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BoseShare of searches 7.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top ear buds brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Apple AirPods and Sony appeared every time. Sony was recommended most often, coming first in every answer. Apple AirPods was second, and JBL was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sony1st
- Apple AirPods2nd
- JBL3rd
- Bose4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple AirPods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JBL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bose2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about ear buds brands
4 answers
Asked ChatGPT
“Which ear buds brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ear buds brands in New Zealand?”
Asked ChatGPT
“What's the best ear buds brand in New Zealand for everyday listening?”
Searched Google, AI Overview
“best earbuds”
Searched Google, AI Overview
“wireless earbuds”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which ear buds brands do people search for most?
This chart shows how often people search Google for each ear buds brand by name. Each line represents a brand's share of searches for all four ear buds brands we track, month by month, from searches in New Zealand.
Share of searches by month for Apple AirPods, JBL, Sony, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Bose |
|---|---|---|---|---|
| Oct 2025 | 55.6% | 24% | 11.5% | 9% |
| Nov 2025 | 54.3% | 25.4% | 11.4% | 8.9% |
| Dec 2025 | 48.6% | 33.4% | 9.8% | 8.2% |
| Jan 2026 | 52.6% | 27.7% | 11.5% | 8.2% |
| Feb 2026 | 58.3% | 23.1% | 11.3% | 7.2% |
| Mar 2026 | 58.5% | 22.3% | 11.6% | 7.6% |
| Apr 2026 | 53.9% | 26.7% | 11.5% | 7.8% |
| May 2026 | 56.6% | 24% | 11.4% | 8.1% |
| Jun 2026 | 56.6% | 24% | 11% | 8.3% |
| Jul 2026 | 55.9% | 24.5% | 11.6% | 8% |
| Aug 2026 | 57.6% | 24.5% | 9.8% | 8.1% |
| Sep 2026 | 55.3% | 26% | 11.3% | 7.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 83.7K | -0.92% | -2.3 points | |
| 2, held 2nd | 26% | 39.3K | +9.5% | +1.5 points | |
| 3, held 3rd | 11.3% | 17.1K | +18.8% | +1.5 points | |
| 4, held 4th | 7.4% | 11.2K | -5.3% | -0.7 points |
55.3%
Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -2.3 points.
2.
JBL26%
Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.
3.
Sony11.3%
Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.5 points.
4.
Bose7.4%
Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.7 points.
Which brand is most popular in search among ear buds brands in New Zealand?
4 brands
In September 2026, Apple AirPods was the most searched among ear buds brands in New Zealand, with an estimated 83.7K branded searches, 55.3% of all searches for the four we track. JBL is in 2nd place, 29.3 percentage points behind at 26%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Apple AirPods | 55.6% → 55.3% | 58.5%Mar 2026 | 48.6%Dec 2025 | 1st |
| JBL | 24% → 26% | 33.4%Dec 2025 | 22.3%Mar 2026 | 2nd |
| Sony | 11.5% → 11.3% | 11.6%Mar 2026 | 9.8%Aug 2026 | 3rd |
| Bose | 9% → 7.4% | 9%Oct 2025 | 7.2%Feb 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s share of searches among ear buds brands in New Zealand increased from 24% to 26%.
- Across the 12 months ending September 2026, Bose’s share of searches among ear buds brands in New Zealand decreased from 9% to 7.4%.
- Across the 12 months ending September 2026, Apple AirPods’ share of searches among ear buds brands in New Zealand peaked at 58.5% in March 2026 and was lowest at 48.6% in December 2025.
- Across the 12 months ending September 2026, JBL’s share of searches among ear buds brands in New Zealand peaked at 33.4% in December 2025 and was lowest at 22.3% in March 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among ear buds brands in New Zealand peaked at 11.6% in March 2026 and was lowest at 9.8% in August 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among ear buds brands in New Zealand peaked at 9% in October 2025 and was lowest at 7.2% in February 2026.
- Across the 12 months ending September 2026, Apple AirPods and Sony held steady: their share of searches among ear buds brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand ear buds brands in September 2026?
4 changes
In September 2026, JBL gained share of searches among ear buds brands in New Zealand, from 24.5% to 26%.
In September 2026, Sony gained share of searches among ear buds brands in New Zealand, from 9.8% to 11.3%.
In September 2026, Apple AirPods lost share of searches among ear buds brands in New Zealand, from 57.6% to 55.3%.
In September 2026, Bose lost share of searches among ear buds brands in New Zealand, from 8.1% to 7.4%.
Compare popularity between leading brands
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