Brandwave

Denon vs JBL:Which is more popular?

In September 2026, JBL had more branded searches than Denon among home cinema brands in New Zealand. JBL had about 39,300 branded searches, while Denon had 210. JBL made up 52.6% of all home cinema brand searches we track, and Denon accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about home cinema brands, Denon and JBL each appeared in three of the five answers. Denon and JBL were each mentioned first in two of the four answers.

Among home cinema brands in New Zealand in September 2026

Who do people search for more?

JBL, about 187 searches for every 1 for Denon

JBL 39.3K searchesDenon 210 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Denon in 3 of 5JBL in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Denon first in 2JBL first in 2

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Denon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JBL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denon and JBL were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Denon or JBL more popular in search?

This chart shows how often people search Google for Denon and JBL by name. Each line represents a brand's share of searches for all eight home cinema brands we track, month by month, from searches in New Zealand.

Denon and JBL among home cinema brands in New Zealand, by month

Share of searches by month for JBL, Denon. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

How has the Denon and JBL comparison changed over the last 12 months?

3 findings
  • JBL was ahead of Denon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Denon’s share of searches among home cinema brands in New Zealand moved from 0.32% to 0.28%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand moved from 49% to 52.6%, and its estimated monthly branded searches moved from 31.8K to 39.3K.

How did search popularity change for New Zealand home cinema brands in September 2026?

1 change

  1. In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Denon’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denon

1 branded search term

  • denon

JBL

12 branded search terms

  • jbl
  • jbl bluetooth speaker
  • jbl boombox 4
  • jbl boombox3
  • jbl ear buds
  • jbl earbuds
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl sound bar
  • jbl speaker
  • jbl wireless mic

How the Brand Demand Index is measured

Other head-to-heads among home cinema brands

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