Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 28,000 times in New Zealand, a 12.4% increase from the previous year. These searches made up 22.9% of all New Zealand home cinema brand searches, placing Sony second out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, Sony appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Sony is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SamsungShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Sony is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home cinema brands compete with Sony?

Sony against home cinema brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

  1. 1.JBL

    52.6%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.

  2. 2.Sony

    22.9%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    15.1%

    Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.

  4. 4.Sonos

    8%

    Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.

  5. 5.Samsung

    0.52%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.LG

    0.38%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  7. 7.Denon

    0.28%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yamaha

    0.19%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

41 comparisons

How has branded search demand for Sony changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in New Zealand rose from 24.9K to 28K.
  • Across the 12 months ending September 2026, Sony’s share of searches among home cinema brands in New Zealand decreased from 23.4% to 22.9%.
  • Across the 12 months ending September 2026, Sony’s share of searches among home cinema brands in New Zealand peaked at 24.9% in March 2026 and was lowest at 17.6% in December 2025.

How did search popularity change for New Zealand home cinema brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.

  2. In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.

  3. In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

How are Sony’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony android tv
  • sony av receiver
  • sony bluetooth headphones
  • sony bravia tv
  • sony camara
  • sony cyber shot
  • sony earbuds
  • sony earphones
  • sony headphones
  • sony led tv
  • sony lens
  • sony mirrorless
  • sony oled tv
  • sony receiver
  • sony turntable
  • sony tv
  • sony tv sale
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6
  • sony wired earphones
  • sony wired headphones
  • sony wireless earbuds
  • sony wireless headphones

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands3rd of 1013.4%Show ranking
Bluetooth headphones brands3rd of 810.5%Show ranking
Bluetooth earbuds brands3rd of 611.2%Show ranking
Earphones brands3rd of 611.3%Show ranking
Ear buds brands3rd of 411.3%Show ranking
Speaker brands2nd of 1219.6%Show ranking
Bluetooth speaker brands2nd of 821.3%Show ranking
Home cinema brands2nd of 822.9%Shown above
Camera brands1st of 829.7%Show ranking
Soundbar with subwoofer brands2nd of 635.4%Show ranking
TV brands1st of 843.1%Show ranking
Camera lens brands1st of 756.1%Show ranking
Surround sound system brands1st of 856.5%Show ranking
Telephoto lens brands1st of 470.1%Show ranking
Wide angle lens brands1st of 470.1%Show ranking
Turntable brands4th of 56.5%Show ranking
AV receiver brands5th of 54.3%Show ranking
Creator with pink hair and a pink jacket

Is Sony your brand?

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