Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 28,000 times in New Zealand, a 12.4% increase from the previous year. These searches made up 35.4% of all New Zealand soundbar with subwoofer brand searches, placing Sony second out of six brands. When we asked both ChatGPT and Google AI Overviews about soundbar with subwoofer brands, Sony appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Sony is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. JBLShare of searches 38.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SonosShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony

  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soundbar with subwoofer brands compete with Sony?

Sony against soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

  1. 1.JBL

    38.7%

    Held 1st. 18.7K estimated branded searches, +16.9% vs prior month. Share +2 points.

  2. 2.Sony

    35.4%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.3 points.

  3. 3.Bose

    12.5%

    Held 3rd. 6K estimated branded searches, -9.4% vs prior month. Share -2.8 points.

  4. 4.Sonos

    11.9%

    Held 4th. 5.8K estimated branded searches, +1.9% vs prior month. Share -1 points.

  5. 5.Samsung

    0.81%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  6. 6.LG

    0.58%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

41 comparisons

How has branded search demand for Sony changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in New Zealand rose from 24.9K to 28K.
  • Across the 12 months ending September 2026, Sony’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 37.4% in February 2026 and was lowest at 28.4% in December 2025.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.

  2. In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.

  3. In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.

  4. In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

How are Sony’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony android tv
  • sony av receiver
  • sony bluetooth headphones
  • sony bravia tv
  • sony camara
  • sony cyber shot
  • sony earbuds
  • sony earphones
  • sony headphones
  • sony led tv
  • sony lens
  • sony mirrorless
  • sony oled tv
  • sony receiver
  • sony turntable
  • sony tv
  • sony tv sale
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6
  • sony wired earphones
  • sony wired headphones
  • sony wireless earbuds
  • sony wireless headphones

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands3rd of 1013.4%Show ranking
Bluetooth headphones brands3rd of 810.5%Show ranking
Bluetooth earbuds brands3rd of 611.2%Show ranking
Earphones brands3rd of 611.3%Show ranking
Ear buds brands3rd of 411.3%Show ranking
Speaker brands2nd of 1219.6%Show ranking
Bluetooth speaker brands2nd of 821.3%Show ranking
Home cinema brands2nd of 822.9%Show ranking
Camera brands1st of 829.7%Show ranking
Soundbar with subwoofer brands2nd of 635.4%Shown above
TV brands1st of 843.1%Show ranking
Camera lens brands1st of 756.1%Show ranking
Surround sound system brands1st of 856.5%Show ranking
Telephoto lens brands1st of 470.1%Show ranking
Wide angle lens brands1st of 470.1%Show ranking
Turntable brands4th of 56.5%Show ranking
AV receiver brands5th of 54.3%Show ranking
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