Sony vs Technics:Which is more popular?
In September 2026, Technics had more branded searches than Sony among turntable brands in New Zealand. Technics had about 590 branded searches, while Sony had 260. Technics made up 14.8% of all turntable brand searches we track, and Sony accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about turntable brands, Sony and Technics each appeared in three of the five answers. Technics was mentioned before Sony in three out of five answers.
Who do people search for more?
Technics, about 2 searches for every 1 for Sony
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Technics, named ahead of Sony in 3 of 5 answers
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Top turntable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony and Technics were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Technics was listed before Sony in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Audio-Technica1st
Pro-Ject2nd
Rega3rd- Technics4th
Sony5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about turntable brands
5 answers
Asked ChatGPT
“Which turntable brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turntable brands in New Zealand?”
Asked ChatGPT
“What's the best turntable brand in New Zealand for vinyl records?”
Searched Google, AI Overview
“record player nz”
Searched Google, AI Overview
“turntable nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sony or Technics more popular in search?
This chart shows how often people search Google for Sony and Technics by name. Each line represents a brand's share of searches for all five turntable brands we track, month by month, from searches in New Zealand.
Share of searches by month for Technics, Sony. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pro-Ject | Audio-Technica | Technics | Sony | Rega |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 34.5% | 18.3% | 5.3% | 3.6% |
| Nov 2025 | 35.4% | 34.7% | 16.9% | 9.2% | 3.8% |
| Dec 2025 | 26.9% | 43.1% | 15.4% | 10.2% | 4.5% |
| Jan 2026 | 31.6% | 38.6% | 18.8% | 6.8% | 4.2% |
| Feb 2026 | 36.4% | 34.6% | 18.4% | 6.5% | 4% |
| Mar 2026 | 46.6% | 30.6% | 13.3% | 5.9% | 3.6% |
| Apr 2026 | 42.6% | 34.8% | 13.9% | 4.9% | 3.8% |
| May 2026 | 43.6% | 32.8% | 14.2% | 5.1% | 4.3% |
| Jun 2026 | 36.6% | 38.5% | 14.3% | 6.3% | 4.4% |
| Jul 2026 | 39.9% | 36.5% | 14.5% | 5.2% | 3.9% |
| Aug 2026 | 40.3% | 34.5% | 15.6% | 5.6% | 3.9% |
| Sep 2026 | 37.9% | 37.2% | 14.8% | 6.5% | 3.5% |
How has the Sony and Technics comparison changed over the last 12 months?
3 findings
- Technics was ahead of Sony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands in New Zealand moved from 18.3% to 14.8%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand turntable brands in September 2026?
2 changes
In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%.
In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sony’s and Technics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among turntable brands
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