Brandwave

How popular isAudio-Technica?

In September 2026, people searched for Audio-Technica by name about 1,550 times in New Zealand, an 8.4% increase from the previous year. These searches made up 37.2% of all New Zealand turntable brand searches, placing Audio-Technica second out of five brands. When we asked both ChatGPT and Google AI Overviews about turntable brands, Audio-Technica appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Audio-Technica is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Pro-JectShare of searches 37.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Audio-TechnicaShare of searches 37.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TechnicsShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SonyShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. RegaShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top turntable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica appeared in all five answers. Audio-Technica is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audio-Technica1st
  2. Pro-Ject2nd
  3. Rega3rd
  4. Technics4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about turntable brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which turntable brands compete with Audio-Technica?

Audio-Technica against turntable brands in New Zealand, by month

Share of searches by month for Pro-Ject, Audio-Technica, Technics, Sony, Rega. The figures are in the table below the chart.

View monthly share of searches table
MonthPro-JectAudio-TechnicaTechnicsSonyRega
Oct 202538.3%34.5%18.3%5.3%3.6%
Nov 202535.4%34.7%16.9%9.2%3.8%
Dec 202526.9%43.1%15.4%10.2%4.5%
Jan 202631.6%38.6%18.8%6.8%4.2%
Feb 202636.4%34.6%18.4%6.5%4%
Mar 202646.6%30.6%13.3%5.9%3.6%
Apr 202642.6%34.8%13.9%4.9%3.8%
May 202643.6%32.8%14.2%5.1%4.3%
Jun 202636.6%38.5%14.3%6.3%4.4%
Jul 202639.9%36.5%14.5%5.2%3.9%
Aug 202640.3%34.5%15.6%5.6%3.9%
Sep 202637.9%37.2%14.8%6.5%3.5%

  1. 1.Pro-Ject

    37.9%

    Held 1st. 1.5K estimated branded searches, -18.8% vs prior month. Share -2.4 points.

  2. 2.Audio-Technica

    37.2%

    Held 2nd. 1.5K estimated branded searches, -6.9% vs prior month. Share +2.7 points.

  3. 3.Technics

    14.8%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Sony

    6.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Rega

    3.5%

    Held 5th. 140 estimated branded searches, -22.2% vs prior month. Share -0.4 points.

Compare popularity between Audio-Technica and its closest rivals

Every comparison with Audio-Technica

9 comparisons

How has branded search demand for Audio-Technica changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Audio-Technica in New Zealand rose from 1.4K to 1.6K.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand increased from 34.5% to 37.2%.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand peaked at 43.1% in December 2025 and was lowest at 30.6% in March 2026.

How did search popularity change for New Zealand turntable brands in September 2026?

5 changes

  1. In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%.

  2. In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%.

  3. In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%.

  4. In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%.

  5. Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026.

How are Audio-Technica’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • audio technica
  • audio technica mic
  • audio technica turntable
  • audiotechnica
  • audiotechnica mic

Do you work for Audio-Technica? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Audio-Technica compete?

Audio-Technica is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone brands4th of 68.6%Show ranking
Turntable brands2nd of 537.2%Shown above
Creator with pink hair and a pink jacket

Is Audio-Technica your brand?

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