Brandwave

Audio-Technica vs Pro-Ject:Which is more popular?

In September 2026, Pro-Ject had more branded searches than Audio-Technica among turntable brands in New Zealand. Pro-Ject had about 1,510 branded searches, while Audio-Technica had 1,480. Pro-Ject made up 37.9% of all turntable brand searches we track, and Audio-Technica accounted for 37.2%. When we asked ChatGPT and Google AI Overviews about turntable brands, both Audio-Technica and Pro-Ject appeared in all five answers. Audio-Technica was mentioned before Pro-Ject in three out of five answers.

Among turntable brands in New Zealand in September 2026

Who do people search for more?

Pro-Ject and Audio-Technica are searched for about as often as each other.

Pro-Ject 1.5K searchesAudio-Technica 1.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Audio-Technica in 5 of 5Pro-Ject in 5 of 5

Who does AI recommend more?

Audio-Technica, named ahead of Pro-Ject in 3 of 5 answers

Audio-Technica first in 3Pro-Ject first in 2

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Top turntable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Audio-Technica and Pro-Ject showed up in all five answers. Audio-Technica was listed before Pro-Ject in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audio-Technica1st
  2. Pro-Ject2nd
  3. Rega3rd
  4. Technics4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about turntable brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Audio-Technica or Pro-Ject more popular in search?

This chart shows how often people search Google for Audio-Technica and Pro-Ject by name. Each line represents a brand's share of searches for all five turntable brands we track, month by month, from searches in New Zealand.

Audio-Technica and Pro-Ject among turntable brands in New Zealand, by month

Share of searches by month for Pro-Ject, Audio-Technica. The figures are in the table below the chart.

View monthly share of searches table
MonthPro-JectAudio-TechnicaTechnicsSonyRega
Oct 202538.3%34.5%18.3%5.3%3.6%
Nov 202535.4%34.7%16.9%9.2%3.8%
Dec 202526.9%43.1%15.4%10.2%4.5%
Jan 202631.6%38.6%18.8%6.8%4.2%
Feb 202636.4%34.6%18.4%6.5%4%
Mar 202646.6%30.6%13.3%5.9%3.6%
Apr 202642.6%34.8%13.9%4.9%3.8%
May 202643.6%32.8%14.2%5.1%4.3%
Jun 202636.6%38.5%14.3%6.3%4.4%
Jul 202639.9%36.5%14.5%5.2%3.9%
Aug 202640.3%34.5%15.6%5.6%3.9%
Sep 202637.9%37.2%14.8%6.5%3.5%

How has the Audio-Technica and Pro-Ject comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Audio-Technica took it in December 2025, Pro-Ject took it in February 2026, Audio-Technica took it in June 2026, Pro-Ject took it in July 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand moved from 34.5% to 37.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
  • Across the 12 months ending September 2026, Pro-Ject’s share of searches among turntable brands in New Zealand moved from 38.3% to 37.9%, and its estimated monthly branded searches held steady at 1.5K.

How did search popularity change for New Zealand turntable brands in September 2026?

2 changes

  1. In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%.

  2. In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Pro-Ject’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

3 branded search terms

  • audio technica
  • audio technica turntable
  • audiotechnica

Pro-Ject

2 branded search terms

  • pro-ject turntable
  • project

How the Brand Demand Index is measured

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