Brandwave

How popular isPro-Ject?

In September 2026, people searched for Pro-Ject by name about 1,510 times in New Zealand, about the same as the previous year. These searches made up 37.9% of all New Zealand turntable brand searches, placing Pro-Ject first out of five brands. When we asked both ChatGPT and Google AI Overviews about turntable brands, Pro-Ject appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Pro-Ject is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Pro-JectShare of searches 37.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Audio-TechnicaShare of searches 37.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TechnicsShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SonyShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. RegaShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top turntable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pro-Ject appeared in all five answers. Pro-Ject is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audio-Technica1st
  2. Pro-Ject2nd
  3. Rega3rd
  4. Technics4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about turntable brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which turntable brands compete with Pro-Ject?

Pro-Ject against turntable brands in New Zealand, by month

Share of searches by month for Pro-Ject, Audio-Technica, Technics, Sony, Rega. The figures are in the table below the chart.

View monthly share of searches table
MonthPro-JectAudio-TechnicaTechnicsSonyRega
Oct 202538.3%34.5%18.3%5.3%3.6%
Nov 202535.4%34.7%16.9%9.2%3.8%
Dec 202526.9%43.1%15.4%10.2%4.5%
Jan 202631.6%38.6%18.8%6.8%4.2%
Feb 202636.4%34.6%18.4%6.5%4%
Mar 202646.6%30.6%13.3%5.9%3.6%
Apr 202642.6%34.8%13.9%4.9%3.8%
May 202643.6%32.8%14.2%5.1%4.3%
Jun 202636.6%38.5%14.3%6.3%4.4%
Jul 202639.9%36.5%14.5%5.2%3.9%
Aug 202640.3%34.5%15.6%5.6%3.9%
Sep 202637.9%37.2%14.8%6.5%3.5%

  1. 1.Pro-Ject

    37.9%

    Held 1st. 1.5K estimated branded searches, -18.8% vs prior month. Share -2.4 points.

  2. 2.Audio-Technica

    37.2%

    Held 2nd. 1.5K estimated branded searches, -6.9% vs prior month. Share +2.7 points.

  3. 3.Technics

    14.8%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Sony

    6.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Rega

    3.5%

    Held 5th. 140 estimated branded searches, -22.2% vs prior month. Share -0.4 points.

Compare popularity between Pro-Ject and its closest rivals

Every comparison with Pro-Ject

4 comparisons

How has branded search demand for Pro-Ject changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pro-Ject in New Zealand held steady at 1.5K.
  • Across the 12 months ending September 2026, Pro-Ject’s share of searches among turntable brands in New Zealand peaked at 46.6% in March 2026 and was lowest at 26.9% in December 2025.

How did search popularity change for New Zealand turntable brands in September 2026?

5 changes

  1. In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%.

  2. In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%.

  3. In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%.

  4. In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%.

  5. Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026.

How are Pro-Ject’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pro-Ject’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pro-ject turntable
  • project

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How the Brand Demand Index is measured

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