Turntable brands in New Zealand:Which are most popular?
In September 2026, Pro-Ject was the most searched turntable brand in New Zealand, accounting for 37.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Pro-Ject, Audio-Technica and Rega showed up in every answer. Audio-Technica was recommended most often, coming first in two out of five responses.
Pro-JectShare of searches 37.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Audio-TechnicaShare of searches 37.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- TechnicsShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SonyShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
RegaShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top turntable brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Pro-Ject, Audio-Technica and Rega appeared every time. Audio-Technica was recommended most often, coming first in two out of five answers. Pro-Ject was second, and Rega was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Audio-Technica1st
- Pro-Ject2nd
- Rega3rd
- Technics4th
- Sony5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about turntable brands
5 answers
Asked ChatGPT
“Which turntable brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turntable brands in New Zealand?”
Asked ChatGPT
“What's the best turntable brand in New Zealand for vinyl records?”
Searched Google, AI Overview
“record player nz”
Searched Google, AI Overview
“turntable nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which turntable brands do people search for most?
This chart shows how often people search Google for each turntable brand by name. Each line represents a brand's share of searches for all five turntable brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pro-Ject, Audio-Technica, Technics, Sony, Rega. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pro-Ject | Audio-Technica | Technics | Sony | Rega |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 34.5% | 18.3% | 5.3% | 3.6% |
| Nov 2025 | 35.4% | 34.7% | 16.9% | 9.2% | 3.8% |
| Dec 2025 | 26.9% | 43.1% | 15.4% | 10.2% | 4.5% |
| Jan 2026 | 31.6% | 38.6% | 18.8% | 6.8% | 4.2% |
| Feb 2026 | 36.4% | 34.6% | 18.4% | 6.5% | 4% |
| Mar 2026 | 46.6% | 30.6% | 13.3% | 5.9% | 3.6% |
| Apr 2026 | 42.6% | 34.8% | 13.9% | 4.9% | 3.8% |
| May 2026 | 43.6% | 32.8% | 14.2% | 5.1% | 4.3% |
| Jun 2026 | 36.6% | 38.5% | 14.3% | 6.3% | 4.4% |
| Jul 2026 | 39.9% | 36.5% | 14.5% | 5.2% | 3.9% |
| Aug 2026 | 40.3% | 34.5% | 15.6% | 5.6% | 3.9% |
| Sep 2026 | 37.9% | 37.2% | 14.8% | 6.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 1.5K | -18.8% | -2.4 points | |
| 2, held 2nd | 37.2% | 1.5K | -6.9% | +2.7 points | |
| 3, held 3rd | 14.8% | 590 | -18.1% | -0.8 points | |
| 4, held 4th | 6.5% | 260 | 0% | +0.9 points | |
| 5, held 5th | 3.5% | 140 | -22.2% | -0.4 points |
1.
Pro-Ject37.9%
Held 1st. 1.5K estimated branded searches, -18.8% vs prior month. Share -2.4 points.
37.2%
Held 2nd. 1.5K estimated branded searches, -6.9% vs prior month. Share +2.7 points.
3.Technics
14.8%
Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -0.8 points.
4.
Sony6.5%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Rega3.5%
Held 5th. 140 estimated branded searches, -22.2% vs prior month. Share -0.4 points.
Which brand is most popular in search among turntable brands in New Zealand?
5 brands
In September 2026, Pro-Ject was the most searched among turntable brands in New Zealand, with an estimated 1.5K branded searches, 37.9% of all searches for the five we track. Audio-Technica is in 2nd place, 0.8 percentage points behind at 37.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Pro-Ject | 38.3% → 37.9% | 46.6%Mar 2026 | 26.9%Dec 2025 | 1st |
| Audio-Technica | 34.5% → 37.2% | 43.1%Dec 2025 | 30.6%Mar 2026 | 2nd |
| Technics | 18.3% → 14.8% | 18.8%Jan 2026 | 13.3%Mar 2026 | 3rd |
| Sony | 5.3% → 6.5% | 10.2%Dec 2025 | 4.9%Apr 2026 | 4th |
| Rega | 3.6% → 3.5% | 4.5%Dec 2025 | 3.5%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand increased from 34.5% to 37.2%.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands in New Zealand decreased from 18.3% to 14.8%.
- Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand increased from 5.3% to 6.5%.
- Across the 12 months ending September 2026, Pro-Ject’s share of searches among turntable brands in New Zealand peaked at 46.6% in March 2026 and was lowest at 26.9% in December 2025.
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand peaked at 43.1% in December 2025 and was lowest at 30.6% in March 2026.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands in New Zealand peaked at 18.8% in January 2026 and was lowest at 13.3% in March 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand peaked at 10.2% in December 2025 and was lowest at 4.9% in April 2026.
- Across the 12 months ending September 2026, Pro-Ject and Rega held steady: their share of searches among turntable brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand turntable brands in September 2026?
5 changes
In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%.
In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%.
In September 2026, Pro-Ject lost share of searches among turntable brands in New Zealand, from 40.3% to 37.9%.
In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%.
Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026.
Compare popularity between leading brands
- Pro-Ject vs Audio-Technica: compare popularity
- Pro-Ject vs Technics: compare popularity
- Pro-Ject vs Sony: compare popularity
- Pro-Ject vs Rega: compare popularity
- Audio-Technica vs Technics: compare popularity
- Audio-Technica vs Sony: compare popularity
- Audio-Technica vs Rega: compare popularity
- Technics vs Sony: compare popularity
- Technics vs Rega: compare popularity
- Sony vs Rega: compare popularity
- Compare any of these brands
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