Brandwave

Audio-Technica vs Rega:Which is more popular?

In September 2026, Audio-Technica had more branded searches than Rega among turntable brands in New Zealand. Audio-Technica had about 1,480 branded searches, while Rega had 140. Audio-Technica made up 37.2% of all turntable brand searches we track, and Rega accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about turntable brands, both Audio-Technica and Rega appeared in all five answers. Audio-Technica was mentioned before Rega in four out of five answers.

Among turntable brands in New Zealand in September 2026

Who do people search for more?

Audio-Technica, about 11 searches for every 1 for Rega

Audio-Technica 1.5K searchesRega 140 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Audio-Technica in 5 of 5Rega in 5 of 5

Who does AI recommend more?

Audio-Technica, named ahead of Rega in 4 of 5 answers

Audio-Technica first in 4Rega first in 1

Follow Audio-Technica vs Rega and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top turntable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Audio-Technica and Rega showed up in all five answers. Audio-Technica was listed before Rega in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audio-Technica1st
  2. Pro-Ject2nd
  3. Rega3rd
  4. Technics4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about turntable brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Audio-Technica or Rega more popular in search?

This chart shows how often people search Google for Audio-Technica and Rega by name. Each line represents a brand's share of searches for all five turntable brands we track, month by month, from searches in New Zealand.

Audio-Technica and Rega among turntable brands in New Zealand, by month

Share of searches by month for Audio-Technica, Rega. The figures are in the table below the chart.

View monthly share of searches table
MonthPro-JectAudio-TechnicaTechnicsSonyRega
Oct 202538.3%34.5%18.3%5.3%3.6%
Nov 202535.4%34.7%16.9%9.2%3.8%
Dec 202526.9%43.1%15.4%10.2%4.5%
Jan 202631.6%38.6%18.8%6.8%4.2%
Feb 202636.4%34.6%18.4%6.5%4%
Mar 202646.6%30.6%13.3%5.9%3.6%
Apr 202642.6%34.8%13.9%4.9%3.8%
May 202643.6%32.8%14.2%5.1%4.3%
Jun 202636.6%38.5%14.3%6.3%4.4%
Jul 202639.9%36.5%14.5%5.2%3.9%
Aug 202640.3%34.5%15.6%5.6%3.9%
Sep 202637.9%37.2%14.8%6.5%3.5%

How has the Audio-Technica and Rega comparison changed over the last 12 months?

3 findings
  • Audio-Technica was ahead of Rega in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands in New Zealand moved from 34.5% to 37.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
  • Across the 12 months ending September 2026, Rega’s share of searches among turntable brands in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 140.

How did search popularity change for New Zealand turntable brands in September 2026?

2 changes

  1. In September 2026, Audio-Technica gained share of searches among turntable brands in New Zealand, from 34.5% to 37.2%.

  2. Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Rega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

3 branded search terms

  • audio technica
  • audio technica turntable
  • audiotechnica

Rega

2 branded search terms

  • rega
  • rega turntable

How the Brand Demand Index is measured

Other head-to-heads among turntable brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free