Brandwave

How popular isAudio-Technica in search?

In August 2026, there were an estimated 3.5K branded searches for Audio-Technica in New Zealand which is up 19.9% over the last 11 months. Audio-Technica holds 16.6% estimated Share of Search among New Zealand microphone brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Sennheiser48.8%
  2. RODE16.6%
  3. Audio-Technica16.6%
  4. Shure11.9%
  5. Blue Yeti6.1%
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Which microphone brands compete with Audio-Technica?

Audio-Technica against microphone brands in New Zealand, by month

Share of Search by month for Sennheiser, RODE, Audio-Technica, Shure, Blue Yeti. The figures are in the table below the chart.

View monthly share of search table
MonthSennheiserRODEAudio-TechnicaShureBlue Yeti
Oct 202545.5%20.2%15.7%12.5%6.2%
Nov 202549%16.4%15.8%11.6%7.2%
Dec 202546.2%15.6%20.2%10.8%7.3%
Jan 202642.1%18.2%18.2%13.8%7.7%
Feb 202643%20.7%16.6%12.5%7.3%
Mar 202643%19.8%17.3%13.6%6.3%
Apr 202644.1%18.6%18.4%12.3%6.6%
May 202644.8%22.8%15.8%11.2%5.4%
Jun 202649.3%15.5%19.2%10.7%5.3%
Jul 202651%16%17.6%10.7%4.6%
Aug 202648.8%16.6%16.6%11.9%6.1%
Sep 2026—————

  1. 1.Sennheiser

    48.8%

    held 1st · 10.3K estimated branded searches · -12.7% vs prior month · -2.2 points

  2. 2.RODE

    16.6%

    moved from 3rd to 2nd · 3.5K estimated branded searches · -5.4% vs prior month · +0.6 points

  3. 3.Audio-Technica

    16.6%

    moved from 2nd to 3rd · 3.5K estimated branded searches · -14% vs prior month · -1 points

  4. 4.Shure

    11.9%

    held 4th · 2.5K estimated branded searches · +1.6% vs prior month · +1.2 points

  5. 5.Blue Yeti

    6.1%

    held 5th · 1.3K estimated branded searches · +20.6% vs prior month · +1.5 points

Compare search popularity between Audio-Technica and its closest rivals

How has branded search demand for Audio-Technica changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica in New Zealand rose from 2.9K to 3.5K.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand increased from 15.7% to 16.6%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand peaked at 20.2% in December 2025 and was lowest at 15.7% in October 2025.

How did search popularity change for New Zealand microphone brands in August 2026?

  1. In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.

  2. In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.

  3. In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.

  4. In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.

  5. In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • audio technica
  • audio technica at lp 60x
  • audio technica at lp60x turntable
  • audio technica at lp60xbtwh
  • audio technica at2020
  • audio technica ath m40x headphones
  • audio technica ath m50
  • audio technica athm20x
  • audio technica com
  • audio technica lp120
  • audio technica lp60x
  • audio technica mic
  • audio technica near me
  • audio technica new zealand
  • audio technica nz
  • audio technica podcast mic
  • audio technica record player
  • audio technica turntable
  • audiotechnica
  • audiotechnica mic
  • audiotechnica nz
  • audiotechnica podcast mic

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How the Brand Demand Index is measured

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