Brandwave

How popular isSennheiser?

In September 2026, people searched for Sennheiser by name about 7,370 times in New Zealand, a 19.1% increase from the previous year. These searches made up 47.8% of all New Zealand microphone brand searches, placing Sennheiser first out of six brands. When we asked both ChatGPT and Google AI Overviews about microphone brands, Sennheiser appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Sennheiser is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. SennheiserShare of searches 47.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. RODEShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Blue YetiShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Audio-TechnicaShare of searches 8.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. ElgatoShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sennheiser was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sennheiser is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Audio-Technica3rd
  4. Sennheiser4th
  5. Elgato5th
  6. Blue Yeti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RODE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Audio-Technica4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shure4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elgato3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Yeti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about microphone brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microphone brands compete with Sennheiser?

Sennheiser against microphone brands in New Zealand, by month

Share of searches by month for Sennheiser, RODE, Blue Yeti, Audio-Technica, Elgato, Shure. The figures are in the table below the chart.

View monthly share of searches table
MonthSennheiserRODEBlue YetiAudio-TechnicaElgatoShure
Oct 202542.6%25.8%9.2%8.3%7.7%6.4%
Nov 202546.6%20.9%11%8.6%7%5.8%
Dec 202546.2%20.2%11.5%11.1%5.7%5.3%
Jan 202639.8%23.8%12.2%10.5%7.1%6.6%
Feb 202639.2%26.9%11.3%8.5%7.7%6.4%
Mar 202640.8%25.9%9.7%8.9%8.1%6.7%
Apr 202642.5%24.2%10.3%10%6.7%6.3%
May 202642.7%30.9%8%7%6.4%4.9%
Jun 202651.7%21.1%8.7%8%5.4%5.1%
Jul 202652.2%22%7.4%8.2%5.3%4.8%
Aug 202649.8%21.3%9.2%8%6.6%5.1%
Sep 202647.8%22.7%9.8%8.6%5.8%5.4%

  1. 1.Sennheiser

    47.8%

    Held 1st. 6K estimated branded searches, -10.1% vs prior month. Share -2 points.

  2. 2.RODE

    22.7%

    Held 2nd. 2.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Blue Yeti

    9.8%

    Held 3rd. 1.2K estimated branded searches, -0.81% vs prior month. Share +0.5 points.

  4. 4.Audio-Technica

    8.6%

    Held 4th. 1.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Elgato

    5.8%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Shure

    5.4%

    Held 6th. 680 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Sennheiser and its closest rivals

Every comparison with Sennheiser

15 comparisons

How has branded search demand for Sennheiser changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sennheiser in New Zealand rose from 6.2K to 7.4K.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among microphone brands in New Zealand increased from 42.6% to 47.8%.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among microphone brands in New Zealand peaked at 52.2% in July 2026 and was lowest at 39.2% in February 2026.

How did search popularity change for New Zealand microphone brands in September 2026?

5 changes

  1. In September 2026, RODE gained share of searches among microphone brands in New Zealand, from 21.3% to 22.7%.

  2. In September 2026, Blue Yeti gained share of searches among microphone brands in New Zealand, from 9.2% to 9.8%.

  3. In September 2026, Audio-Technica gained share of searches among microphone brands in New Zealand, from 8% to 8.6%.

  4. In September 2026, Sennheiser lost share of searches among microphone brands in New Zealand, from 49.8% to 47.8%.

  5. In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%.

How are Sennheiser’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mic sennheiser 421
  • sennheiser
  • sennheiser 280
  • sennheiser 416 mic
  • sennheiser 800s
  • sennheiser earbuds
  • sennheiser earphones
  • sennheiser headphones
  • sennheiser mic
  • sennheiser momentum
  • sennheiser momentum 4
  • sennheiser momentum 5
  • sennheiser podcast mic
  • sennheiser radio mic

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How the Brand Demand Index is measured

Where does Sennheiser compete?

Sennheiser is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands5th of 103.6%Show ranking
Bluetooth headphones brands5th of 83.4%Show ranking
Microphone brands1st of 647.8%Shown above
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