Brandwave

How popular isAudio-Technica?

In September 2026, people searched for Audio-Technica by name about 1,550 times in New Zealand, an 8.4% increase from the previous year. These searches made up 8.6% of all New Zealand microphone brand searches, placing Audio-Technica fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about microphone brands, Audio-Technica appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Audio-Technica is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. SennheiserShare of searches 47.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. RODEShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Blue YetiShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Audio-TechnicaShare of searches 8.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. ElgatoShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Audio-Technica appeared in all four answers. Audio-Technica is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Audio-Technica3rd
  4. Sennheiser4th
  5. Elgato5th
  6. Blue Yeti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RODE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Audio-Technica4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shure4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elgato3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Yeti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about microphone brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microphone brands compete with Audio-Technica?

Audio-Technica against microphone brands in New Zealand, by month

Share of searches by month for Sennheiser, RODE, Blue Yeti, Audio-Technica, Elgato, Shure. The figures are in the table below the chart.

View monthly share of searches table
MonthSennheiserRODEBlue YetiAudio-TechnicaElgatoShure
Oct 202542.6%25.8%9.2%8.3%7.7%6.4%
Nov 202546.6%20.9%11%8.6%7%5.8%
Dec 202546.2%20.2%11.5%11.1%5.7%5.3%
Jan 202639.8%23.8%12.2%10.5%7.1%6.6%
Feb 202639.2%26.9%11.3%8.5%7.7%6.4%
Mar 202640.8%25.9%9.7%8.9%8.1%6.7%
Apr 202642.5%24.2%10.3%10%6.7%6.3%
May 202642.7%30.9%8%7%6.4%4.9%
Jun 202651.7%21.1%8.7%8%5.4%5.1%
Jul 202652.2%22%7.4%8.2%5.3%4.8%
Aug 202649.8%21.3%9.2%8%6.6%5.1%
Sep 202647.8%22.7%9.8%8.6%5.8%5.4%

  1. 1.Sennheiser

    47.8%

    Held 1st. 6K estimated branded searches, -10.1% vs prior month. Share -2 points.

  2. 2.RODE

    22.7%

    Held 2nd. 2.8K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Blue Yeti

    9.8%

    Held 3rd. 1.2K estimated branded searches, -0.81% vs prior month. Share +0.5 points.

  4. 4.Audio-Technica

    8.6%

    Held 4th. 1.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Elgato

    5.8%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Shure

    5.4%

    Held 6th. 680 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Audio-Technica and its closest rivals

Every comparison with Audio-Technica

9 comparisons

How has branded search demand for Audio-Technica changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Audio-Technica in New Zealand rose from 1.4K to 1.6K.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among microphone brands in New Zealand peaked at 11.1% in December 2025 and was lowest at 7% in May 2026.

How did search popularity change for New Zealand microphone brands in September 2026?

5 changes

  1. In September 2026, RODE gained share of searches among microphone brands in New Zealand, from 21.3% to 22.7%.

  2. In September 2026, Blue Yeti gained share of searches among microphone brands in New Zealand, from 9.2% to 9.8%.

  3. In September 2026, Audio-Technica gained share of searches among microphone brands in New Zealand, from 8% to 8.6%.

  4. In September 2026, Sennheiser lost share of searches among microphone brands in New Zealand, from 49.8% to 47.8%.

  5. In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%.

How are Audio-Technica’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • audio technica
  • audio technica mic
  • audio technica turntable
  • audiotechnica
  • audiotechnica mic

Do you work for Audio-Technica? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Audio-Technica compete?

Audio-Technica is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone brands4th of 68.6%Shown above
Turntable brands2nd of 537.2%Show ranking
Creator with pink hair and a pink jacket

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