Audio-Technica vs Shure:Which is more popular by branded search in New Zealand?

Name: Audio-Technica vs Shure: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Audio-Technica had more branded searches than Shure among microphone brands in New Zealand. Audio-Technica was estimated to have 3.5K branded searches compared to Shure’s 2.5K, and held a 16.6% Share of Search versus Shure’s 11.9%.

Share of Search among microphone brands in New Zealand in August 2026Which is more popular in search, Audio-Technica or Shure?

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Which is more popular in search, Audio-Technica or Shure?

Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Audio-Technica and Shure among microphone brands in New Zealand, by month

Month	Sennheiser	RODE	Audio-Technica	Shure	Blue Yeti
Oct 2025	45.5%	20.2%	15.7%	12.5%	6.2%
Nov 2025	49%	16.4%	15.8%	11.6%	7.2%
Dec 2025	46.2%	15.6%	20.2%	10.8%	7.3%
Jan 2026	42.1%	18.2%	18.2%	13.8%	7.7%
Feb 2026	43%	20.7%	16.6%	12.5%	7.3%
Mar 2026	43%	19.8%	17.3%	13.6%	6.3%
Apr 2026	44.1%	18.6%	18.4%	12.3%	6.6%
May 2026	44.8%	22.8%	15.8%	11.2%	5.4%
Jun 2026	49.3%	15.5%	19.2%	10.7%	5.3%
Jul 2026	51%	16%	17.6%	10.7%	4.6%
Aug 2026	48.8%	16.6%	16.6%	11.9%	6.1%
Sep 2026	—	—	—	—	—

How has the Audio-Technica and Shure comparison changed over the last 12 months?

3 findings

Audio-Technica was ahead of Shure in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand moved from 15.7% to 16.6%, and its estimated monthly branded searches moved from 2.9K to 3.5K.
Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand moved from 12.5% to 11.9%, and its estimated monthly branded searches moved from 2.3K to 2.5K.

How did search popularity change for New Zealand microphone brands in August 2026?

3 changes

In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.