RODE vs Shure:Which is more popular by branded search in New Zealand?
In August 2026, RODE had more branded searches than Shure among microphone brands in New Zealand. RODE was estimated to have 3.5K branded searches compared to Shure’s 2.5K, and held a 16.6% Share of Search versus Shure’s 11.9%.
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Which is more popular in search, RODE or Shure?
Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RODE, Shure. The figures are in the table below the chart.
View monthly share of search table
| Month | Sennheiser | RODE | Audio-Technica | Shure | Blue Yeti |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.2% | 15.7% | 12.5% | 6.2% |
| Nov 2025 | 49% | 16.4% | 15.8% | 11.6% | 7.2% |
| Dec 2025 | 46.2% | 15.6% | 20.2% | 10.8% | 7.3% |
| Jan 2026 | 42.1% | 18.2% | 18.2% | 13.8% | 7.7% |
| Feb 2026 | 43% | 20.7% | 16.6% | 12.5% | 7.3% |
| Mar 2026 | 43% | 19.8% | 17.3% | 13.6% | 6.3% |
| Apr 2026 | 44.1% | 18.6% | 18.4% | 12.3% | 6.6% |
| May 2026 | 44.8% | 22.8% | 15.8% | 11.2% | 5.4% |
| Jun 2026 | 49.3% | 15.5% | 19.2% | 10.7% | 5.3% |
| Jul 2026 | 51% | 16% | 17.6% | 10.7% | 4.6% |
| Aug 2026 | 48.8% | 16.6% | 16.6% | 11.9% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the RODE and Shure comparison changed over the last 12 months?
3 findings
- RODE was ahead of Shure in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand moved from 20.2% to 16.6%, and its estimated monthly branded searches moved from 3.7K to 3.5K.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand moved from 12.5% to 11.9%, and its estimated monthly branded searches moved from 2.3K to 2.5K.
How did search popularity change for New Zealand microphone brands in August 2026?
2 changes
In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using RODE’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RODE
15 branded search terms
- micro rode nt1 a
- rode com
- rode microfon
- rode near me
- rode nt
- rode nt usb
- rode nt1
- rode nz
- rode online
- rode podcast mic
- rode podmic
- rode radio mic
- rode wireless go
- rode wireless go 2
- rode wireless pro
Shure
12 branded search terms
- shure
- shure 215
- shure 57
- shure 7b
- shure com
- shure m58
- shure mic
- shure near me
- shure new zealand
- shure nz
- shure online
- shure podcast mic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.