How popular isRODE in search?
In August 2026, there were an estimated 3.5K branded searches for RODE in New Zealand which is down 6.2% over the last 11 months. RODE holds 16.6% estimated Share of Search among New Zealand microphone brands and is ranked 2nd of 5 competitors for search popularity.
Sennheiser48.8%
RODE16.6%- Audio-Technica16.6%
Shure11.9%
Blue Yeti6.1%
Follow RODE and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which microphone brands compete with RODE?
Share of Search by month for Sennheiser, RODE, Audio-Technica, Shure, Blue Yeti. The figures are in the table below the chart.
View monthly share of search table
| Month | Sennheiser | RODE | Audio-Technica | Shure | Blue Yeti |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.2% | 15.7% | 12.5% | 6.2% |
| Nov 2025 | 49% | 16.4% | 15.8% | 11.6% | 7.2% |
| Dec 2025 | 46.2% | 15.6% | 20.2% | 10.8% | 7.3% |
| Jan 2026 | 42.1% | 18.2% | 18.2% | 13.8% | 7.7% |
| Feb 2026 | 43% | 20.7% | 16.6% | 12.5% | 7.3% |
| Mar 2026 | 43% | 19.8% | 17.3% | 13.6% | 6.3% |
| Apr 2026 | 44.1% | 18.6% | 18.4% | 12.3% | 6.6% |
| May 2026 | 44.8% | 22.8% | 15.8% | 11.2% | 5.4% |
| Jun 2026 | 49.3% | 15.5% | 19.2% | 10.7% | 5.3% |
| Jul 2026 | 51% | 16% | 17.6% | 10.7% | 4.6% |
| Aug 2026 | 48.8% | 16.6% | 16.6% | 11.9% | 6.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 10.3K | -12.7% | -2.2 points | |
| 2, moved from 3rd to 2nd | 16.6% | 3.5K | -5.4% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.6% | 3.5K | -14% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.9% | 2.5K | +1.6% | +1.2 points | |
| 5, held 5th | 6.1% | 1.3K | +20.6% | +1.5 points |
48.8%
held 1st · 10.3K estimated branded searches · -12.7% vs prior month · -2.2 points
2.
RODE16.6%
moved from 3rd to 2nd · 3.5K estimated branded searches · -5.4% vs prior month · +0.6 points
16.6%
moved from 2nd to 3rd · 3.5K estimated branded searches · -14% vs prior month · -1 points
4.
11.9%
held 4th · 2.5K estimated branded searches · +1.6% vs prior month · +1.2 points
6.1%
held 5th · 1.3K estimated branded searches · +20.6% vs prior month · +1.5 points
Compare search popularity between RODE and its closest rivals
How has branded search demand for RODE changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for RODE in New Zealand fell from 3.7K to 3.5K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand decreased from 20.2% to 16.6%.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 15.5% in June 2026.
How did search popularity change for New Zealand microphone brands in August 2026?
5 changes
In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.
In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.
How is RODE measured?
Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- micro rode nt1 a
- rode com
- rode microfon
- rode near me
- rode nt
- rode nt usb
- rode nt1
- rode nz
- rode online
- rode podcast mic
- rode podmic
- rode radio mic
- rode wireless go
- rode wireless go 2
- rode wireless pro
Do you work for RODE? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is RODE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.