Blue Yeti vs RODE:Which is more popular by branded search in New Zealand?
In August 2026, RODE had more branded searches than Blue Yeti among microphone brands in New Zealand. RODE was estimated to have 3.5K branded searches compared to Blue Yeti’s 1.3K, and held a 16.6% Share of Search versus Blue Yeti’s 6.1%.
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Which is more popular in search, Blue Yeti or RODE?
Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RODE, Blue Yeti. The figures are in the table below the chart.
View monthly share of search table
| Month | Sennheiser | RODE | Audio-Technica | Shure | Blue Yeti |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.2% | 15.7% | 12.5% | 6.2% |
| Nov 2025 | 49% | 16.4% | 15.8% | 11.6% | 7.2% |
| Dec 2025 | 46.2% | 15.6% | 20.2% | 10.8% | 7.3% |
| Jan 2026 | 42.1% | 18.2% | 18.2% | 13.8% | 7.7% |
| Feb 2026 | 43% | 20.7% | 16.6% | 12.5% | 7.3% |
| Mar 2026 | 43% | 19.8% | 17.3% | 13.6% | 6.3% |
| Apr 2026 | 44.1% | 18.6% | 18.4% | 12.3% | 6.6% |
| May 2026 | 44.8% | 22.8% | 15.8% | 11.2% | 5.4% |
| Jun 2026 | 49.3% | 15.5% | 19.2% | 10.7% | 5.3% |
| Jul 2026 | 51% | 16% | 17.6% | 10.7% | 4.6% |
| Aug 2026 | 48.8% | 16.6% | 16.6% | 11.9% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the Blue Yeti and RODE comparison changed over the last 12 months?
3 findings
- RODE was ahead of Blue Yeti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Yeti’s estimated Share of Search among microphone brands in New Zealand moved from 6.2% to 6.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand moved from 20.2% to 16.6%, and its estimated monthly branded searches moved from 3.7K to 3.5K.
How did search popularity change for New Zealand microphone brands in August 2026?
2 changes
In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Yeti’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Yeti
10 branded search terms
- blue yeti
- blue yeti mic
- blue yeti nano
- blue yeti nz
- blue yeti podcast mic
- blue yeti snowball
- blue yeti x
- blueyeti
- logitechg com
- yeti mic
RODE
15 branded search terms
- micro rode nt1 a
- rode com
- rode microfon
- rode near me
- rode nt
- rode nt usb
- rode nt1
- rode nz
- rode online
- rode podcast mic
- rode podmic
- rode radio mic
- rode wireless go
- rode wireless go 2
- rode wireless pro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.