Blue Yeti vs Shure:Which is more popular by branded search in New Zealand?
In August 2026, Shure had more branded searches than Blue Yeti among microphone brands in New Zealand. Shure was estimated to have 2.5K branded searches compared to Blue Yeti’s 1.3K, and held an 11.9% Share of Search versus Blue Yeti’s 6.1%.
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Which is more popular in search, Blue Yeti or Shure?
Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shure, Blue Yeti. The figures are in the table below the chart.
View monthly share of search table
| Month | Sennheiser | RODE | Audio-Technica | Shure | Blue Yeti |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.2% | 15.7% | 12.5% | 6.2% |
| Nov 2025 | 49% | 16.4% | 15.8% | 11.6% | 7.2% |
| Dec 2025 | 46.2% | 15.6% | 20.2% | 10.8% | 7.3% |
| Jan 2026 | 42.1% | 18.2% | 18.2% | 13.8% | 7.7% |
| Feb 2026 | 43% | 20.7% | 16.6% | 12.5% | 7.3% |
| Mar 2026 | 43% | 19.8% | 17.3% | 13.6% | 6.3% |
| Apr 2026 | 44.1% | 18.6% | 18.4% | 12.3% | 6.6% |
| May 2026 | 44.8% | 22.8% | 15.8% | 11.2% | 5.4% |
| Jun 2026 | 49.3% | 15.5% | 19.2% | 10.7% | 5.3% |
| Jul 2026 | 51% | 16% | 17.6% | 10.7% | 4.6% |
| Aug 2026 | 48.8% | 16.6% | 16.6% | 11.9% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the Blue Yeti and Shure comparison changed over the last 12 months?
3 findings
- Shure was ahead of Blue Yeti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Yeti’s estimated Share of Search among microphone brands in New Zealand moved from 6.2% to 6.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand moved from 12.5% to 11.9%, and its estimated monthly branded searches moved from 2.3K to 2.5K.
How did search popularity change for New Zealand microphone brands in August 2026?
2 changes
In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Yeti’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Yeti
10 branded search terms
- blue yeti
- blue yeti mic
- blue yeti nano
- blue yeti nz
- blue yeti podcast mic
- blue yeti snowball
- blue yeti x
- blueyeti
- logitechg com
- yeti mic
Shure
12 branded search terms
- shure
- shure 215
- shure 57
- shure 7b
- shure com
- shure m58
- shure mic
- shure near me
- shure new zealand
- shure nz
- shure online
- shure podcast mic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.