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Microphone brands in New Zealand:Which brands are most popular in search?

In August 2026, Sennheiser was the most searched among microphone brands in New Zealand, with an estimated 10.3K branded searches and 48.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sennheiser48.8%
  2. RODE16.6%
  3. Audio-Technica16.6%
  4. Shure11.9%
  5. Blue Yeti6.1%

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Share of SearchLeaderboard

Compare the microphone brands New Zealand podcasters, streamers and musicians buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among microphone brands in New Zealand, by month

Share of Search by month for Sennheiser, RODE, Audio-Technica, Shure, Blue Yeti. The figures are in the table below the chart.

View monthly share of search table
MonthSennheiserRODEAudio-TechnicaShureBlue Yeti
Oct 202545.5%20.2%15.7%12.5%6.2%
Nov 202549%16.4%15.8%11.6%7.2%
Dec 202546.2%15.6%20.2%10.8%7.3%
Jan 202642.1%18.2%18.2%13.8%7.7%
Feb 202643%20.7%16.6%12.5%7.3%
Mar 202643%19.8%17.3%13.6%6.3%
Apr 202644.1%18.6%18.4%12.3%6.6%
May 202644.8%22.8%15.8%11.2%5.4%
Jun 202649.3%15.5%19.2%10.7%5.3%
Jul 202651%16%17.6%10.7%4.6%
Aug 202648.8%16.6%16.6%11.9%6.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sennheiser

    48.8%

    held 1st · 10.3K estimated branded searches · -12.7% vs prior month · -2.2 points

  2. 2.RODE

    16.6%

    moved from 3rd to 2nd · 3.5K estimated branded searches · -5.4% vs prior month · +0.6 points

  3. 3.Audio-Technica

    16.6%

    moved from 2nd to 3rd · 3.5K estimated branded searches · -14% vs prior month · -1 points

  4. 4.Shure

    11.9%

    held 4th · 2.5K estimated branded searches · +1.6% vs prior month · +1.2 points

  5. 5.Blue Yeti

    6.1%

    held 5th · 1.3K estimated branded searches · +20.6% vs prior month · +1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among microphone brands in New Zealand?

In August 2026, Sennheiser was the most searched among microphone brands in New Zealand, with an estimated 10.3K branded searches and 48.8% estimated Share of Search within this set. RODE is in 2nd place, 32.1 percentage points behind at 16.6% Share of Search.

New Zealand microphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sennheiser45.5% → 48.8%51%Jul 202642.1%Jan 20261st
RODE20.2% → 16.6%22.8%May 202615.5%Jun 20262nd
Audio-Technica15.7% → 16.6%20.2%Dec 202515.7%Oct 20253rd
Shure12.5% → 11.9%13.8%Jan 202610.7%Jul 20264th
Blue Yeti6.2% → 6.1%7.7%Jan 20264.6%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand increased from 45.5% to 48.8%.
  • Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand decreased from 20.2% to 16.6%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand increased from 15.7% to 16.6%.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand decreased from 12.5% to 11.9%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand peaked at 51% in July 2026 and was lowest at 42.1% in January 2026.
  • Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 15.5% in June 2026.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands in New Zealand peaked at 20.2% in December 2025 and was lowest at 15.7% in October 2025.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands in New Zealand peaked at 13.8% in January 2026 and was lowest at 10.7% in July 2026.
  • Across the 11 months ending August 2026, Blue Yeti’s estimated Share of Search among microphone brands in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.6% in July 2026.
  • Across the 11 months ending August 2026, Blue Yeti held steady: its estimated Share of Search among microphone brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand microphone brands in August 2026?

  1. In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.

  2. In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.

  3. In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.

  4. In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.

  5. In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

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