Elgato vs Shure:Which is more popular?
In September 2026, Elgato and Shure were level in searches among microphone brands in New Zealand, with an estimated 720 versus 680 branded searches, at 5.8% and 5.4% of the total. When we asked ChatGPT and Google AI Overviews about microphone brands, Shure appeared in all four answers and Elgato in three. Shure was mentioned before Elgato in every answer.
Who do people search for more?
Elgato, about 6% more searches than Shure
Who does AI mention more?
Shure, mentioned in every answer we collected
Who does AI recommend more?
Shure, named ahead of Elgato in every answer
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Top microphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shure appeared in all four answers. Elgato was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Shure was listed before Elgato in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shure1st
RODE2nd
Audio-Technica3rd
Sennheiser4th- Elgato5th
Blue Yeti–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RODE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Audio-Technica4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shure4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sennheiser3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Elgato3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blue Yeti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about microphone brands
4 answers
Asked ChatGPT
“Which microphone brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best microphone brands in New Zealand?”
Asked ChatGPT
“What's the best microphone brand in New Zealand for podcasting and recording?”
Searched Google, AI Overview
“best microphone”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“podcast microphone nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Elgato or Shure more popular in search?
This chart shows how often people search Google for Elgato and Shure by name. Each line represents a brand's share of searches for all six microphone brands we track, month by month, from searches in New Zealand.
Share of searches by month for Elgato, Shure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sennheiser | RODE | Blue Yeti | Audio-Technica | Elgato | Shure |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 25.8% | 9.2% | 8.3% | 7.7% | 6.4% |
| Nov 2025 | 46.6% | 20.9% | 11% | 8.6% | 7% | 5.8% |
| Dec 2025 | 46.2% | 20.2% | 11.5% | 11.1% | 5.7% | 5.3% |
| Jan 2026 | 39.8% | 23.8% | 12.2% | 10.5% | 7.1% | 6.6% |
| Feb 2026 | 39.2% | 26.9% | 11.3% | 8.5% | 7.7% | 6.4% |
| Mar 2026 | 40.8% | 25.9% | 9.7% | 8.9% | 8.1% | 6.7% |
| Apr 2026 | 42.5% | 24.2% | 10.3% | 10% | 6.7% | 6.3% |
| May 2026 | 42.7% | 30.9% | 8% | 7% | 6.4% | 4.9% |
| Jun 2026 | 51.7% | 21.1% | 8.7% | 8% | 5.4% | 5.1% |
| Jul 2026 | 52.2% | 22% | 7.4% | 8.2% | 5.3% | 4.8% |
| Aug 2026 | 49.8% | 21.3% | 9.2% | 8% | 6.6% | 5.1% |
| Sep 2026 | 47.8% | 22.7% | 9.8% | 8.6% | 5.8% | 5.4% |
How has the Elgato and Shure comparison changed over the last 12 months?
3 findings
- Elgato was ahead of Shure in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand moved from 7.7% to 5.8%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Shure’s share of searches among microphone brands in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 730 to 680.
How did search popularity change for New Zealand microphone brands in September 2026?
1 change
In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Elgato’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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