Brandwave

RODE vs Sennheiser:Which is more popular?

In September 2026, Sennheiser had more branded searches than RODE among microphone brands in New Zealand. Sennheiser had about 5,980 branded searches, while RODE had 2,840. Sennheiser made up 47.8% of all microphone brand searches we track, and RODE accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about microphone brands, RODE appeared in all four answers and Sennheiser in three. RODE was mentioned before Sennheiser in every answer.

Among microphone brands in New Zealand in September 2026

Who do people search for more?

Sennheiser, about 2 searches for every 1 for RODE

Sennheiser 6K searchesRODE 2.8K searches

Who does AI mention more?

RODE, mentioned in every answer we collected

RODE in 4 of 4Sennheiser in 3 of 4

Who does AI recommend more?

RODE, named ahead of Sennheiser in every answer

RODE first in 3Sennheiser never first

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Top microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RODE appeared in all four answers. Sennheiser was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. RODE was listed before Sennheiser in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Audio-Technica3rd
  4. Sennheiser4th
  5. Elgato5th
  6. Blue Yeti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RODE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Audio-Technica4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shure4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elgato3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Yeti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about microphone brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is RODE or Sennheiser more popular in search?

This chart shows how often people search Google for RODE and Sennheiser by name. Each line represents a brand's share of searches for all six microphone brands we track, month by month, from searches in New Zealand.

RODE and Sennheiser among microphone brands in New Zealand, by month

Share of searches by month for Sennheiser, RODE. The figures are in the table below the chart.

View monthly share of searches table
MonthSennheiserRODEBlue YetiAudio-TechnicaElgatoShure
Oct 202542.6%25.8%9.2%8.3%7.7%6.4%
Nov 202546.6%20.9%11%8.6%7%5.8%
Dec 202546.2%20.2%11.5%11.1%5.7%5.3%
Jan 202639.8%23.8%12.2%10.5%7.1%6.6%
Feb 202639.2%26.9%11.3%8.5%7.7%6.4%
Mar 202640.8%25.9%9.7%8.9%8.1%6.7%
Apr 202642.5%24.2%10.3%10%6.7%6.3%
May 202642.7%30.9%8%7%6.4%4.9%
Jun 202651.7%21.1%8.7%8%5.4%5.1%
Jul 202652.2%22%7.4%8.2%5.3%4.8%
Aug 202649.8%21.3%9.2%8%6.6%5.1%
Sep 202647.8%22.7%9.8%8.6%5.8%5.4%

How has the RODE and Sennheiser comparison changed over the last 12 months?

3 findings
  • Sennheiser was ahead of RODE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RODE’s share of searches among microphone brands in New Zealand moved from 25.8% to 22.7%, and its estimated monthly branded searches moved from 3K to 2.8K.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among microphone brands in New Zealand moved from 42.6% to 47.8%, and its estimated monthly branded searches moved from 4.9K to 6K.

How did search popularity change for New Zealand microphone brands in September 2026?

2 changes
  1. In September 2026, RODE gained share of searches among microphone brands in New Zealand, from 21.3% to 22.7%.

  2. In September 2026, Sennheiser lost share of searches among microphone brands in New Zealand, from 49.8% to 47.8%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using RODE’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RODE

8 branded search terms

  • rode microfon
  • rode nt
  • rode nt usb
  • rode podcast mic
  • rode podmic
  • rode radio mic
  • rode wireless go
  • rode wireless pro

Sennheiser

11 branded search terms

  • mic sennheiser 421
  • sennheiser
  • sennheiser 280
  • sennheiser 416 mic
  • sennheiser 800s
  • sennheiser mic
  • sennheiser momentum
  • sennheiser momentum 4
  • sennheiser momentum 5
  • sennheiser podcast mic
  • sennheiser radio mic

How the Brand Demand Index is measured

Other head-to-heads among microphone brands

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