Brandwave

How popular isSennheiser in search?

In August 2026, there were an estimated 10.3K branded searches for Sennheiser in New Zealand which is up 22% over the last 11 months. Sennheiser holds 4.1% estimated Share of Search among New Zealand headphone brands and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. AirPods44.5%
  2. JBL20.1%
  3. Sony16.9%
  4. Bose7.1%
  5. Sennheiser4.1%
  6. Skullcandy3%
  7. Beats1.9%
  8. Marshall1.2%
  9. Jabra1.2%
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Which headphone brands compete with Sennheiser?

Sennheiser against headphone brands in New Zealand, by month

Share of Search by month for AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBoseSennheiserSkullcandyBeatsMarshallJabra
Oct 202544.6%19.2%17.7%7.9%3.7%2.4%2.1%1%1.4%
Nov 202542%21.7%18.1%8.2%3.5%2.2%1.9%1.2%1.1%
Dec 202538.2%28.8%16.2%7.5%3.2%2.3%1.9%1.1%0.88%
Jan 202641.6%23.1%18.1%7.3%3.4%2.3%2%1.1%1.3%
Feb 202643.7%20.4%18.1%6.7%3.7%2.6%2.4%0.99%1.5%
Mar 202646.4%18.7%17.6%6.7%3.6%2.6%2.1%0.92%1.4%
Apr 202641.4%22.2%18.2%7.2%3.8%2.4%2.3%0.98%1.3%
May 202643.2%19.8%18.2%7.3%4.3%2.4%2.4%1.1%1.3%
Jun 202644.2%19.1%17.8%7.2%4.8%2.4%2.3%1%1.2%
Jul 202643.3%19.9%17.8%7%4.9%2.4%2.3%1.1%1.2%
Aug 202644.5%20.1%16.9%7.1%4.1%3%1.9%1.2%1.2%
Sep 2026—————————

  1. 1.AirPods

    44.5%

    held 1st · 112K estimated branded searches · +8.6% vs prior month · +1.2 points

  2. 2.JBL

    20.1%

    held 2nd · 50.5K estimated branded searches · +6.2% vs prior month · +0.1 points

  3. 3.Sony

    16.9%

    held 3rd · 42.6K estimated branded searches · +0.19% vs prior month · -0.9 points

  4. 4.Bose

    7.1%

    held 4th · 17.9K estimated branded searches · +7.6% vs prior month · +0.1 points

  5. 5.Sennheiser

    4.1%

    held 5th · 10.3K estimated branded searches · -12.7% vs prior month · -0.9 points

  6. 6.Skullcandy

    3%

    held 6th · 7.5K estimated branded searches · +28.2% vs prior month · +0.5 points

  7. 7.Beats

    1.9%

    held 7th · 4.7K estimated branded searches · -12.4% vs prior month · -0.4 points

  8. 8.Marshall

    1.2%

    moved from 9th to 8th · 3.1K estimated branded searches · +16.1% vs prior month · +0.1 points

  9. 9.Jabra

    1.2%

    moved from 8th to 9th · 3K estimated branded searches · +5% vs prior month · 0 points

Compare search popularity between Sennheiser and its closest rivals

How has branded search demand for Sennheiser changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sennheiser in New Zealand rose from 8.4K to 10.3K.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among headphone brands in New Zealand peaked at 4.9% in July 2026 and was lowest at 3.2% in December 2025.

How did search popularity change for New Zealand headphone brands in August 2026?

  1. In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.

  2. In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.

  3. In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.

  4. In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.

  5. Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.

  6. In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.

Which microphone brands compete with Sennheiser?

Sennheiser against microphone brands in New Zealand, by month

Share of Search by month for Sennheiser, RODE, Audio-Technica, Shure, Blue Yeti. The figures are in the table below the chart.

View monthly share of search table
MonthSennheiserRODEAudio-TechnicaShureBlue Yeti
Oct 202545.5%20.2%15.7%12.5%6.2%
Nov 202549%16.4%15.8%11.6%7.2%
Dec 202546.2%15.6%20.2%10.8%7.3%
Jan 202642.1%18.2%18.2%13.8%7.7%
Feb 202643%20.7%16.6%12.5%7.3%
Mar 202643%19.8%17.3%13.6%6.3%
Apr 202644.1%18.6%18.4%12.3%6.6%
May 202644.8%22.8%15.8%11.2%5.4%
Jun 202649.3%15.5%19.2%10.7%5.3%
Jul 202651%16%17.6%10.7%4.6%
Aug 202648.8%16.6%16.6%11.9%6.1%
Sep 2026—————

  1. 1.Sennheiser

    48.8%

    held 1st · 10.3K estimated branded searches · -12.7% vs prior month · -2.2 points

  2. 2.RODE

    16.6%

    moved from 3rd to 2nd · 3.5K estimated branded searches · -5.4% vs prior month · +0.6 points

  3. 3.Audio-Technica

    16.6%

    moved from 2nd to 3rd · 3.5K estimated branded searches · -14% vs prior month · -1 points

  4. 4.Shure

    11.9%

    held 4th · 2.5K estimated branded searches · +1.6% vs prior month · +1.2 points

  5. 5.Blue Yeti

    6.1%

    held 5th · 1.3K estimated branded searches · +20.6% vs prior month · +1.5 points

Compare search popularity between Sennheiser and its closest rivals

How has branded search demand for Sennheiser changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand increased from 45.5% to 48.8%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands in New Zealand peaked at 51% in July 2026 and was lowest at 42.1% in January 2026.

How did search popularity change for New Zealand microphone brands in August 2026?

  1. In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.

  2. In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.

  3. In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.

  4. In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.

  5. In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

How is Sennheiser measured?

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • hd599 sennheiser
  • mic sennheiser 421
  • sennheiser
  • sennheiser 280
  • sennheiser 416 mic
  • sennheiser 800s
  • sennheiser com
  • sennheiser e935 mic
  • sennheiser earbuds
  • sennheiser earphones
  • sennheiser hd 450bt
  • sennheiser hd 560s
  • sennheiser hd 600
  • sennheiser headphones
  • sennheiser mic
  • sennheiser microphone e835
  • sennheiser mke 600 mic
  • sennheiser momentum
  • sennheiser momentum 4
  • sennheiser momentum 4 wireless headphones
  • sennheiser momentum 5
  • sennheiser momentum true wireless 4
  • sennheiser near me
  • sennheiser new zealand
  • sennheiser nz
  • sennheiser online
  • sennheiser podcast mic
  • sennheiser radio mic

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How the Brand Demand Index is measured

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