Brandwave

Elgato vs Sennheiser:Which is more popular?

In September 2026, Sennheiser had more branded searches than Elgato among microphone brands in New Zealand. Sennheiser had about 5,980 branded searches, while Elgato had 720. Sennheiser made up 47.8% of all microphone brand searches we track, and Elgato accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about microphone brands, Elgato and Sennheiser each appeared in three of the four answers. Sennheiser was mentioned before Elgato in two out of three answers.

Among microphone brands in New Zealand in September 2026

Who do people search for more?

Sennheiser, about 8 searches for every 1 for Elgato

Sennheiser 6K searchesElgato 720 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Elgato in 3 of 4Sennheiser in 3 of 4

Who does AI recommend more?

Sennheiser, named ahead of Elgato in 2 of 3 answers

Sennheiser first in 2Elgato first in 1

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Top microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Elgato was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sennheiser was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sennheiser was listed before Elgato in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Audio-Technica3rd
  4. Sennheiser4th
  5. Elgato5th
  6. Blue Yeti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RODE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Audio-Technica4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shure4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elgato3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Yeti0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about microphone brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Elgato or Sennheiser more popular in search?

This chart shows how often people search Google for Elgato and Sennheiser by name. Each line represents a brand's share of searches for all six microphone brands we track, month by month, from searches in New Zealand.

Elgato and Sennheiser among microphone brands in New Zealand, by month

Share of searches by month for Sennheiser, Elgato. The figures are in the table below the chart.

View monthly share of searches table
MonthSennheiserRODEBlue YetiAudio-TechnicaElgatoShure
Oct 202542.6%25.8%9.2%8.3%7.7%6.4%
Nov 202546.6%20.9%11%8.6%7%5.8%
Dec 202546.2%20.2%11.5%11.1%5.7%5.3%
Jan 202639.8%23.8%12.2%10.5%7.1%6.6%
Feb 202639.2%26.9%11.3%8.5%7.7%6.4%
Mar 202640.8%25.9%9.7%8.9%8.1%6.7%
Apr 202642.5%24.2%10.3%10%6.7%6.3%
May 202642.7%30.9%8%7%6.4%4.9%
Jun 202651.7%21.1%8.7%8%5.4%5.1%
Jul 202652.2%22%7.4%8.2%5.3%4.8%
Aug 202649.8%21.3%9.2%8%6.6%5.1%
Sep 202647.8%22.7%9.8%8.6%5.8%5.4%

How has the Elgato and Sennheiser comparison changed over the last 12 months?

3 findings
  • Sennheiser was ahead of Elgato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand moved from 7.7% to 5.8%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among microphone brands in New Zealand moved from 42.6% to 47.8%, and its estimated monthly branded searches moved from 4.9K to 6K.

How did search popularity change for New Zealand microphone brands in September 2026?

2 changes

  1. In September 2026, Sennheiser lost share of searches among microphone brands in New Zealand, from 49.8% to 47.8%.

  2. In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Elgato’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

1 branded search term

  • elgato

Sennheiser

11 branded search terms

  • mic sennheiser 421
  • sennheiser
  • sennheiser 280
  • sennheiser 416 mic
  • sennheiser 800s
  • sennheiser mic
  • sennheiser momentum
  • sennheiser momentum 4
  • sennheiser momentum 5
  • sennheiser podcast mic
  • sennheiser radio mic

How the Brand Demand Index is measured

Other head-to-heads among microphone brands

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