Brandwave

How popular isRODE?

In September 2026, people searched for RODE by name about 2,840 times in New Zealand, about the same as the previous year. These searches made up 45.9% of all New Zealand boom arm brand searches, placing RODE first out of four brands. When we asked both ChatGPT and Google AI Overviews about boom arm brands, RODE appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

RODE is the most searched of 4 competitors and the most recommended in AI answers.

  1. RODEShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HyperXShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. ElgatoShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ShureShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top boom arm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RODE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RODE is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RODE1st
  2. Elgato2nd
  3. HyperX3rd
  4. Shure4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RODE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HyperX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boom arm brands

5 answers

  • Asked ChatGPT

    “Which boom arm brand should I buy in New Zealand?”

    1. 1RODE
    2. 2Elgato
    3. 3HyperX
    4. 4Shure

  • Asked ChatGPT

    “What are the best boom arm brands in New Zealand?”

    1. 1RODE
    2. 2Elgato

  • Asked ChatGPT

    “What's the best boom arm brand in New Zealand for a podcast setup?”

    1. 1RODE
    2. 2Elgato

  • Searched Google, AI Overview

    “microphone boom arm”

    1. 1RODE
    2. 2Elgato

  • Searched Google, AI Overview

    “boom arm nz”

    1. 1Elgato

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which boom arm brands compete with RODE?

RODE against boom arm brands in New Zealand, by month

Share of searches by month for RODE, HyperX, Elgato, Shure. The figures are in the table below the chart.

View monthly share of searches table
MonthRODEHyperXElgatoShure
Oct 202546.9%32.5%15.1%5.5%
Nov 202540.2%39.9%14.6%5.3%
Dec 202537.6%46.8%11.5%4.1%
Jan 202638%45.2%12.3%4.5%
Feb 202645.5%35.2%14.2%5.1%
Mar 202644.9%33.6%15.7%5.7%
Apr 202644.5%36.9%13.7%4.9%
May 202655.5%28.8%12.2%3.6%
Jun 202646.2%36.5%12.7%4.6%
Jul 202646.6%36.9%12.1%4.4%
Aug 202645.8%34.6%15.1%4.5%
Sep 202645.9%37.1%12.5%4.5%

  1. 1.RODE

    45.9%

    Held 1st. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.1 points.

  2. 2.HyperX

    37.1%

    Held 2nd. 2.1K estimated branded searches, +6.5% vs prior month. Share +2.5 points.

  3. 3.Elgato

    12.5%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Shure

    4.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between RODE and its closest rivals

Every comparison with RODE

6 comparisons

How has branded search demand for RODE changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RODE in New Zealand held steady, from 3K to 2.8K.
  • Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand decreased from 46.9% to 45.9%.
  • Across the 12 months ending September 2026, RODE’s share of searches among boom arm brands in New Zealand peaked at 55.5% in May 2026 and was lowest at 37.6% in December 2025.

How did search popularity change for New Zealand boom arm brands in September 2026?

3 changes

  1. In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.

  2. In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.

  3. Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are RODE’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rode microfon
  • rode nt
  • rode nt usb
  • rode podcast mic
  • rode podmic
  • rode radio mic
  • rode wireless go
  • rode wireless pro

Do you work for RODE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RODE compete?

RODE is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone brands2nd of 622.7%Show ranking
Boom arm brands1st of 445.9%Shown above
Creator with pink hair and a pink jacket

Is RODE your brand?

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