How popular isHyperX?
In September 2026, people searched for HyperX by name about 2,680 times in New Zealand, a 16% increase from the previous year. These searches made up 37.1% of all New Zealand boom arm brand searches, placing HyperX second out of four brands. When we asked both ChatGPT and Google AI Overviews about boom arm brands, HyperX appeared in one of the five answers and was the third most recommended of the four.
HyperX is the second most searched of 4 competitors and the third most recommended in AI answers.
RODEShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HyperXShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
ElgatoShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ShureShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top boom arm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HyperX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HyperX is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boom arm brands in New Zealand?”
Asked ChatGPT
“What's the best boom arm brand in New Zealand for a podcast setup?”
Searched Google, AI Overview
“microphone boom arm”
Searched Google, AI Overview
“boom arm nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which boom arm brands compete with HyperX?
Share of searches by month for RODE, HyperX, Elgato, Shure. The figures are in the table below the chart.
View monthly share of searches table
| Month | RODE | HyperX | Elgato | Shure |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 32.5% | 15.1% | 5.5% |
| Nov 2025 | 40.2% | 39.9% | 14.6% | 5.3% |
| Dec 2025 | 37.6% | 46.8% | 11.5% | 4.1% |
| Jan 2026 | 38% | 45.2% | 12.3% | 4.5% |
| Feb 2026 | 45.5% | 35.2% | 14.2% | 5.1% |
| Mar 2026 | 44.9% | 33.6% | 15.7% | 5.7% |
| Apr 2026 | 44.5% | 36.9% | 13.7% | 4.9% |
| May 2026 | 55.5% | 28.8% | 12.2% | 3.6% |
| Jun 2026 | 46.2% | 36.5% | 12.7% | 4.6% |
| Jul 2026 | 46.6% | 36.9% | 12.1% | 4.4% |
| Aug 2026 | 45.8% | 34.6% | 15.1% | 4.5% |
| Sep 2026 | 45.9% | 37.1% | 12.5% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 2.6K | -0.38% | +0.1 points | |
| 2, held 2nd | 37.1% | 2.1K | +6.5% | +2.5 points | |
| 3, held 3rd | 12.5% | 720 | -18.2% | -2.7 points | |
| 4, held 4th | 4.5% | 260 | 0% | 0 points |
1.
RODE45.9%
Held 1st. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.1 points.
2.
HyperX37.1%
Held 2nd. 2.1K estimated branded searches, +6.5% vs prior month. Share +2.5 points.
3.
Elgato12.5%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.
Shure4.5%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between HyperX and its closest rivals
Every comparison with HyperX
10 comparisons
How has branded search demand for HyperX changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HyperX in New Zealand rose from 2.3K to 2.7K.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand increased from 32.5% to 37.1%.
- Across the 12 months ending September 2026, HyperX’s share of searches among boom arm brands in New Zealand peaked at 46.8% in December 2025 and was lowest at 28.8% in May 2026.
How did search popularity change for New Zealand boom arm brands in September 2026?
3 changes
In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%.
In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%.
Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are HyperX’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using HyperX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hyperx
- hyperx alpha cloud
- hyperx cast
- hyperx cloud
- hyperx cloud ii
- hyperx fps
- hyperx gaming
- hyperx headset
- hyperx mix
- hyperx mouse
- hyperx solo cast
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Where does HyperX compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gaming peripheral brands | 3rd of 7 | 9.3% | Show ranking |
| Headset stand brands | 2nd of 5 | 12.3% | Show ranking |
| Boom arm brands | 2nd of 4 | 37.1% | Shown above |
Is HyperX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.