HyperX vs SteelSeries:Which is more popular by branded search in New Zealand?
In August 2026, HyperX and SteelSeries were level on Share of Search among gaming peripheral brands in New Zealand, with an estimated 4K versus 4.1K branded searches, at 10% and 10.1% estimated Share of Search.
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Which is more popular in search, HyperX or SteelSeries?
Compare the gaming mouse, keyboard and headset brands New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SteelSeries, HyperX. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | HyperX | Turtle Beach | Corsair |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 18.3% | 10.3% | 8.8% | 6.8% | 6.4% |
| Nov 2025 | 45.2% | 18.7% | 11.1% | 10.4% | 7.4% | 7.1% |
| Dec 2025 | 43.6% | 18% | 10.9% | 11.3% | 8.1% | 8.1% |
| Jan 2026 | 44.8% | 18.3% | 11.4% | 10.2% | 7.5% | 7.9% |
| Feb 2026 | 46.6% | 18.9% | 10.8% | 9.2% | 6.3% | 8.2% |
| Mar 2026 | 47.8% | 19% | 10.2% | 9% | 6% | 8% |
| Apr 2026 | 47.8% | 18.8% | 10.2% | 8.9% | 6.5% | 7.7% |
| May 2026 | 49.3% | 17.7% | 9.5% | 9.1% | 6.8% | 7.5% |
| Jun 2026 | 47.3% | 17.7% | 11.7% | 9.4% | 7.1% | 6.8% |
| Jul 2026 | 45.3% | 17.8% | 11.1% | 10.5% | 8.3% | 6.9% |
| Aug 2026 | 45.1% | 19.8% | 10.1% | 10% | 8% | 7% |
| Sep 2026 | — | — | — | — | — | — |
How has the HyperX and SteelSeries comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: HyperX took it in December 2025, SteelSeries took it in January 2026.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 8.8% to 10%, and its estimated monthly branded searches moved from 3.6K to 4K.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K.
How did search popularity change for New Zealand gaming peripheral brands in August 2026?
2 changes
In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using HyperX’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HyperX
19 branded search terms
- hyperx
- hyperx alpha cloud
- hyperx cast
- hyperx cloud
- hyperx cloud 2
- hyperx cloud 2 stinger
- hyperx cloud 3
- hyperx cloud 3 wireless
- hyperx cloud alpha wireless
- hyperx cloud ii
- hyperx com
- hyperx fps
- hyperx gaming
- hyperx headset
- hyperx mix
- hyperx mouse
- hyperx near me
- hyperx nz
- hyperx solo cast
SteelSeries
28 branded search terms
- steelseries
- steelseries 7
- steelseries apex 3
- steelseries apex pro
- steelseries apex pro tkl
- steelseries arctis
- steelseries arctis 5
- steelseries arctis nova
- steelseries arctis nova 1
- steelseries arctis nova 5
- steelseries arctis nova 7
- steelseries arctis nova 7 wireless
- steelseries arctis nova pro
- steelseries arctis nova pro wireless
- steelseries arctis pro
- steelseries com
- steelseries gaming
- steelseries headset
- steelseries keyboard
- steelseries mouse
- steelseries mousepad
- steelseries near me
- steelseries new zealand
- steelseries nz
- steelseries online
- steelseries qck
- steelseries qck heavy
- steelseries qck mousepad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.