Brandwave

How popular isHyperX in search?

In August 2026, there were an estimated 4K branded searches for HyperX in New Zealand which is up 12% over the last 11 months. HyperX holds 10% estimated Share of Search among New Zealand gaming peripheral brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Logitech45.1%
  2. Razer19.8%
  3. SteelSeries10.1%
  4. HyperX10%
  5. Turtle Beach8%
  6. Corsair7%
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Which gaming peripheral brands compete with HyperX?

HyperX against gaming peripheral brands in New Zealand, by month

Share of Search by month for Logitech, Razer, SteelSeries, HyperX, Turtle Beach, Corsair. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerSteelSeriesHyperXTurtle BeachCorsair
Oct 202549.5%18.3%10.3%8.8%6.8%6.4%
Nov 202545.2%18.7%11.1%10.4%7.4%7.1%
Dec 202543.6%18%10.9%11.3%8.1%8.1%
Jan 202644.8%18.3%11.4%10.2%7.5%7.9%
Feb 202646.6%18.9%10.8%9.2%6.3%8.2%
Mar 202647.8%19%10.2%9%6%8%
Apr 202647.8%18.8%10.2%8.9%6.5%7.7%
May 202649.3%17.7%9.5%9.1%6.8%7.5%
Jun 202647.3%17.7%11.7%9.4%7.1%6.8%
Jul 202645.3%17.8%11.1%10.5%8.3%6.9%
Aug 202645.1%19.8%10.1%10%8%7%
Sep 2026——————

  1. 1.Logitech

    45.1%

    held 1st · 18.2K estimated branded searches · +1.9% vs prior month · -0.2 points

  2. 2.Razer

    19.8%

    held 2nd · 8K estimated branded searches · +13.8% vs prior month · +2 points

  3. 3.SteelSeries

    10.1%

    held 3rd · 4.1K estimated branded searches · -7.3% vs prior month · -1.1 points

  4. 4.HyperX

    10%

    held 4th · 4K estimated branded searches · -3.4% vs prior month · -0.6 points

  5. 5.Turtle Beach

    8%

    held 5th · 3.3K estimated branded searches · -0.61% vs prior month · -0.2 points

  6. 6.Corsair

    7%

    held 6th · 2.8K estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between HyperX and its closest rivals

How has branded search demand for HyperX changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HyperX in New Zealand rose from 3.6K to 4K.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 8.8% to 10%.
  • Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.8% in October 2025.

How did search popularity change for New Zealand gaming peripheral brands in August 2026?

  1. In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.

  2. In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.

  3. In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.

  4. Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.

  5. Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

How is HyperX measured?

Brandwave collects information about searches that people make online using HyperX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cast
  • hyperx cloud
  • hyperx cloud 2
  • hyperx cloud 2 stinger
  • hyperx cloud 3
  • hyperx cloud 3 wireless
  • hyperx cloud alpha wireless
  • hyperx cloud ii
  • hyperx com
  • hyperx fps
  • hyperx gaming
  • hyperx headset
  • hyperx mix
  • hyperx mouse
  • hyperx near me
  • hyperx nz
  • hyperx solo cast

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How the Brand Demand Index is measured

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